Since he was 8 years old, Caleb Marshall was completely hooked by Britney Spears and her magnificent movements. This inspiration together with a strong trust in himself paved his way to becoming a full-time cardio hip-hop coach and YouTube star.
The Fitness Marshall: Successful Online and Offline Cardio Hip-Hop Instructor
Figure out what you’re good at and what motivates you most. When you follow that success will eventually come.
Caleb never liked the standard and serious way of doing workouts to lose weight and build muscles. Instead of following strict gym plans he prefers to mix fitness with his biggest passion: dancing. This is why he started to work as a cardio hip-hop teacher at college and found out that he was not the only one who thought that way. By now, over 100 students come to his class every week and millions of people all over the world watch his training videos online.
Moving to the rhythm of pop and hip-hop music has always played a major role in the life of the 22-year-old. Since he was a little boy, Britney Spears impressed him with her unique movements. Until today she is his big source of inspiration.
This is what you can see first hand in all of his entertaining workout videos on YouTube. “The Fitness Marshall” is what Caleb calls himself when making other people sweat and laugh at the same time. He doesn’t bother being the strict instructor, but likes to make jokes and wild comments while performing his choreographies.
Over 200.000 fans from all over the world have already subscribed to his channel, which has gathered more than 32 million views within only a year. What viewers love about him? Authenticity, fun and this new way of motivation, which works with dance elements that everybody enjoys.
Caleb cannot make any money from YouTube ads, because of the copyrighted music he bases his workouts on. Still, he does not plan to compromise on that: “That is what makes it special, dancing to the music I love. That is not something I never want to change,” he explains.
This is why he is always looking for new ways of making a living out of being the Fitness Marshall. “I want to be touring the world as a fitness pop star. And I want my events to be like sweaty workout concerts,” Caleb tells us. To achieve this dream he decided to work full-time as an online and offline cardio hip-hop instructor and build up his brand even more.
With this dedication he has already gathered an incredible fan base across all his social media channels and he will not give up until he achieves his goal: being the Britney Spears of the fitness world.
Key facts about Caleb Marshall
Has over 260.000 subscribers and 40 million views on YouTube
Majored in Video Production at Indiana University
Helped thousands of students to lose weight in a fun and entertaining way