How to build an app for your business in 4 easy steps
7 minute read
Written by Liam Donoghue, Marketing Executive
Building an app for your business has never been easier.
Long gone are the days of large development teams, spiraling costs, endless revisions, and a lack of transparency and control.
Now all you need to build an app for your business is the right platform which has a set of user-friendly features. Using a drag-and-drop app builder means you can have an app for your business up and running in minutes. If you don’t believe us, check out the 4 step breakdown below.
Step 1 – Decide what type of app your business needs
Does your business need a loyalty app, are you a delivery service, or maybe your a coach or information marketer. Deciding what your app needs to do is vital as it will determine which app building platform you’ll use to make your app a reality.
There are 100s of app building platforms out there. Some are very generalist and they will claim that they can develop anything. We’ve found using one of these platforms isn’t a great idea. A platform that can do everything won’t be able to do the one thing you need as well as a platform specifically designed with your app goal in mind.
If you need an app that lets you sell products to your clients find an app builder that specializes in eCommerce. If you want to use your app to teach students pilates, art, yoga, writing or anything else look no further than Passion.io. You can start building your own e-learning app now.
Not a tutor, coach, personal trainer, or teacher? Don’t worry you can check out this article to find a platform that suits your needs: 20 best mobile app builders for noo-code app creation in 2020
Step 2 – Pick the right tool or platform to build your app
Once you’ve decided what your app is going to do it’s now time to pick the right tools to build it. As we mentioned in the previous step it’s far better to find an app builder that is designed to solely solve your business problem. If you go with a general app builder you could find that the platform has a lot of limitations and unnecessary features that you’ll never use.
But how do you pick the right platform? What should you consider? The list below should give you some pointers.
What do you base your decision on?
Price – How much are you able to pay for an app. With app building platforms the cost will be in the form of a monthly subscription. Deciding what you can afford before you start looking for an app builder is a good way to whittle down your options.
App building platforms can range from $50 a month to $500 so there’s a large range to choose from. Passion.io starts at $79 per month. You can check out our pricing using the button.
Specialty – We’ve already mentioned this in the article but we really can’t stress it enough: choose an app builder that specializes in solving your business problem! If you need an eCommerce app choose an eCommerce app builder, if you need an e-learning app choose Passion.io.
Features – Make sure you take an in-depth look at the different features each app builder has. Some builders will lack the functionality you need to make your business app a success. So it’s worth shopping around until you find the right platform with the right selection of features.
Step 3 – Produce the content for your app and build it
Now comes the fun part. Once you’ve chosen the right app building platform its time to knuckle down and build your app. Depending on the type of app your building, and its complexity this process could take anywhere from 5 minutes to 5 months.
You might need to produce video content for your app, write business copy, or configure its features. The building stage is often the most rewarding but can become stressful if you encounter some unseen blockers. The key here is to keep moving forward, the app builder is usually a lot bigger than people think but the sense of achievement you get when you finish it is second to none.
Step 4 – Launch your app to your business customers and promote it
Once your app is built its now time to share it with the world. When you’ve got your app up on the Apple app store and Google Play Store you can start emailing your current customers and promoting your app on social media.
Don’t forget to follow ASO’s best practice too. They’ll make sure you’re app appears organically on the app stores as well.
Many people believe the famous saying “If you build it they will come”, this theory holds true for app development too. But it couldn’t be further from the truth. Making your app is only the first part of your mission. Promoting it and getting it out into the world is just as important. For some tips and advice on app marketing check out our article: 8 tips for getting more app sales.
Business in the 21st century will be done via the smartphone. The personal computer in your pocket is a powerful tool. Getting ahead of the competition and building an app for your business now will help you thrive in the years to come.