How to scale a business with a white-label mobile app
10 minute read
Written by Liam Donoghue, Marketing Executive
The 21st century has seen sweeping changes in the way we live our lives. The advent of the internet at the end of the 90s combined with the rise of the smartphone has fundamentally changed the way we live, and, more importantly, do business.
Thirty years ago having a digital arm to your business was a curiosity at best. Now, those companies that didn’t adapt to the digital age are struggling to catch up, or they’re suffering on the high street.
Online is now the main source of revenue for most businesses, and that includes smaller companies too. It’s not only big chains and massive tech companies that have had to adapt. Everyone who wants to do business now needs an online presence.
Whilst the tech revolution of the noughties was focused on the internet, the most recent explosion in the past ten years has seen companies shift to smartphone apps.
Deloitte published a review in 2017 that said the rise in smartphone usage was challenging businesses and many are figuring out how to make it work. This new revenue channel is still relatively new and there is plenty of scope for savvy business people to take advantage of it.
Think about it, a phone is in your pocket all the time. An app is one touch away from a user. When you see smartphones as very small computers you can understand why businesses are trying to leverage their power to sell more products.
So, how to scale a business with your own mobile app? How can entrepreneurs, coaches, and other business professionals use an app to scale their own business?
How can an app help you build your own brand?
And how can they be used to engage more customers and drive more revenue to your business?
Read on to discover the 4 ways mobile apps can help you scale your business.
Need advice on creating an app? Look no further than our article: How to create an app | Expand your coaching business with a branded app
1 – Creating a stronger brand in your app
Apps are powerful branding tools that can help you create a recognizable business that mobile users will remember.
What do we mean by this?
Apps are powerful because they are space on a user phone you control. You can decide totally what goes on them, how people interact with them, and how they appear on a user’s home screen.
This gives your business prime advertising real estate on a person’s device and will remind a user of your product or service every time they open their phone.
Many of our experts at Passion have said that their app has given them extra credibility in the eyes of their users. Not every business has an app, and its a mark of quality and professionalism when you can tell your customers you have a mobile app they can use.
An app signals to customers that your business is professional, legitimate, and has enough resources to invest in building one. These all do wonders for building your business’s reputation and brand.
How does this help your business scale?
A trustworthy brand will make your app users more inclined to share your app. They’re also more likely to trust your products and recommend your services to friends. A native white-label mobile app also helps increase your brand equity making your company more appealing to investors.
If you’re a coach or trainer looking for their own branded app look no further than Passion.io.
2 – Greater Global Reach
Hold up! Greater global reach?
How can an app give my business a greater global reach than the internet?
Well, you can think of an app as another arm to your online business, and it’s one that is much more shareable than a traditional website.
What do we mean by that?
Apps are like self-contained websites that live on your phone. If a friend recommends an app to you, all you need to do is remember the name and search for it on the app store. They can even send you a link straight to it. You can download the app with one click and you’re good to go!
They naturally facilitate sharing.
Sending people to a website now is a thing of the past. Most online stores and services have an app. When you do land on a website using your mobile the user experience isn’t as streamlined as a native mobile app and you’ll find fewer visitors buy anything from you.
Graph from Statcounter.com
Mobile phones began outpacing laptop sales last year. More people are doing their computing on their phones and they’re becoming the sole way many people access the web.
So to scale your business and reach a global audience is vital you make the move to a mobile app.
3 – Lead magnet/marketing tool
A mobile app isn’t just a product you sell. They can be used as a way of attracting new leads to your business. We have mentioned a few ways that can happen in the previous points:
- Creating a great brand within your app incentivizes sharing between users and will help your business following grow organically through your app downloads.
- An app is an easy thing to share. Unlike an online course or confusing web-address, apps are easy to send one another and are easily searchable and rememberable. You just need to put type their name into the app store.
A mobile app can also be used to attract new customers to your business and guide them further into your brand where you can show them your products and services.
How does this work?
A mobile app can be the first impression a customer has of your business. If the app is free to use and download they can start getting value from your company immediately.
Your app can work as a relationship-building tool (With great branding from point 1), which helps a customer gain trust in your business. You can then offer them your services in your app.
Our PassionFighter, Diane Bleck has used her app DoodleTV in this way and has seen her business sky-rocket. Check out her story.
Apps also have the ability to send push notifications which give you power to send offers, updates, and deals directly to your customers’ pockets.
4 – Better Customer engagement and retention
As touched on in the previous points, mobile apps provide a steadfast way your business develop trust in your customers. Creating a familiar brand people want to engage with will help your customer retention.
But mobile apps can allow you to be more proactive with your customer engagement. You can use push notifications to reach out to customers. These notifications can ask them to leave feedback, take action, or consume some content.
They give you a way to directly talk to your customers, unlike email, which can often get left in the spam folder.
Apps also provide a multitude of messaging tools that you can use to communicate with your customers in real-time. You can also upload content to your app when you want and constantly react to user queries and requests.
How can this help you scale your business?
This is a much more agile way to engage with your customers. Creating a brand that responds to customers and engages with them in a meaningful way will breed brand loyalty and increase referrals to your app and business.
Mobile apps are powerful business tools that can have multiple benefits to your business. Finding the right app building platform or development team is the first step in creating a powerful app that can benefit your business. Before you begin creating your app make sure you’ve researched and understood what you want from it. That way you will be building your app with a purpose and you’ll be able to see results from it quickly.
Already ready to build an app? Dive straight in with app builder.