How to start a life coaching business with

A graphic displaying a man climbing up some steps that are bing laid out in front of him by a giant hand. The main image for the how to start your own life coaching business article

13 minute read

Written by Liam Donoghue, Marketing Executive

Helping other people is one of the most rewarding things you can do in life. 

When you have a positive impact on someone you energize them, and they will take that energy into their own lives and share it with more people. 

One act of kindness or a helpful insight can do so much good in the world. Our mission at is to help 30,000 experts impact 10,000,000 people so they can live more passionate lives. We chose this goal as we know it will make the world a more confident and passionate place. 

As a life coach you also have that power too!

You have the ability to help people achieve their goals, whether they’re personal, professional, or both. And you’ll get paid to do it. Coaching people through their personal struggles is a rewarding career but getting started can be a bit tricky. 

To get your life coaching business off the ground and generating revenue takes determination, commitment and drive. Not to mention the admin work it takes setting up a business. Luckily for you, we’ve put together this handy guide. The steps below will give you all the knowledge you need to start your own life coaching business. We’ll also highlight how can help you get your life coaching business up and running in 30 days!

Step 1: Find your dream clients

Two high powered business people shaking hands.

Who are the people you want to serve with your coaching? Have you got experiences in career coaching, relationship coaching, or maybe grief counselling. Deciding which group of people you want to serve is so important as it will dictate how you find your clients and the offer you’ll present to them.

We call this niching down. Finding a niche of people to serve means you can solely focus on being an expert at solving their problems. When you have a service that is closely aligned with the problems your dream clients need solving they’ll actively want to be your customers. 

Don’t go broad

When you’re starting a new business it can be easy to cast your net wide. You’ll want to attract as many customers as possible to make your business a success. But following this tactic is actually bad for your business.

Trying to create a service that appeals to everyone means you’ll attract no one. A generic offer or service won’t speak to the hearts of any of your clients and they’ll likely go to a life coach that specializes in the one problem they need solving. 

How do you find your dream client?

First, you need to decide what your niche is and then find the people who fit into that niche. What is your specialty? What life experiences do you have? How can you use these experiences to give insightful advice to your clients?

If you’re struggling to think of something you can niche down into, think about these questions:

  • What great struggles have you overcome in your life? A divorce, financial difficulty, career stress? These hurdles are not unique to you, by thinking about these life events and how you triumphed over them can give you a good idea of what you can coach others in.
  • Think about things you’re really good at or passionate about. Are you an expert at a skill or mindset? Can you pass this knowledge on to others?

Using the above two questions as a guide write a list of experiences and skills that you have that you could coach to others. Shortlist a few and then decide on the one that gives you the most energy. This is the niche you can occupy.  

Once you have your niche, personal finance counselling, for example, finding your dream customer becomes a lot easier. You can start identifying this person, their short term goals, their pains, and the things blocking them from becoming successful. 

Creating a dream customer avatar is a great way to visualize your client. Get a picture, give them a name, write down their job, goals, dreams and fears. This is the person you need to target based on your expertise. Once you’ve done this, the first step of launching your life coaching business is complete. 

How can help me do this? is a drag-and-drop, no-code, app builder platform. We believe, in the 21st century, the best way to coach people is with a mobile app. Our platform puts app creation in the hands of life coaches everywhere. 

But our platform does so much more than just building you an app. We give you the tools, knowledge, and mindset to make your life coaching business a success. Our subscription includes access to our Expert Unleashed Challenge (EUC), a 30-day program that will get you, 5-15 clients, in three weeks, and your own app by day 30. 

The knowledge we’ve provided in this article has been taken directly from the EUC and it’s only just scratching the surface! Find out how can guide you to life coaching success with the video below.

Step 2: Get your first cohort of students

We do things a bit differently at Most people would tell you to define your niche, find your dream customer, then build a program for them and sell it. 

That seems like a logical approach. But what we’ve seen from experience is: coaches will build a program they think their clients want. But they won’t ask their clients what they need.

What do we mean by this?

Imagine spending years designing a new car. One that’s super fast and is really advanced. You’ve poured millions into the construction and you’re so excited to launch the car to the public. 

The launch day comes, the car goes to market, and then…

Tumbleweeds. No one’s interested. You built something you thought the public would want but you didn’t take the step of actually asking them what they wanted from a car. You’ve spent years designing something no-one wants.

We’ve seen the same thing happen with life coaching businesses. A coach defines a niche, finds their dream client, but then instead of spending time understanding what specifically their client needs they just dive straight into building a program for them.  

Skipping this step can mean you waste valuable time and resource designing a service no one wants.

How can you avoid this happening?

At we advise that you decide your niche and dream client and then get your first clients. It might seem odd to get paying clients when you haven’t decided what your life coaching program will focus on but you can use the feedback and insights you gain from your first clients to build a coaching program tailored to them.

Building your coaching offering this way will guarantee it can sell as you’ve based your offering on what your dream client has actually asked for! 

Calling your first clients the ‘founding members’ of your program, and that they’ll be determining the direction of your coaching will get them excited about the course. They’ll also be receiving 1 on 1 support from yourself and that adds a lot of value to their lives.

Iteratively developing your life coaching style, offer, and program with your first clients means you’ll be designing a program guided by your dream customers‘ needs. You should always be seeking feedback from your clients to improve your offering and services.

How do I get my first clients?

When beginning your coaching business the easiest way to get your first clients is by leveraging your current network of followers and friends. You can make adverts on your social media channels and ask friends to recommend your service to their peers. 

For your first cohort of clients, the people who will work with you to develop your coaching program, you’ll need between 5-15 people. That doesn’t sound like a lot, but remember, you’re working with this group to design a life coaching program that is scalable in the long term.

How much to charge?

At we advise you to focus on getting 5-15 high paying clients. Don’t base your life coaching course on an hourly rate, people are paying for your knowledge and the opportunity to overcome a problem they’re experiencing. 

Think of it like this, what is the one thing you’ve struggled with for ages? The one thing you want to get over or improve? How much would you be willing to pay to solve that problem? I imagine it would be a lot. Remember, coaching isn’t an hourly transaction, it’s a long term commitment and transformative process.

As a rough rule-of-thumb at we advise charging between $250 – $500 dollar for your life coaching.

How do you get to 100 clients?

5-15 clients is a great start but that’ll only get you so far. The next step in your life coaching journey is to scale your client base. To do that you need to start running ads. This is an advanced business skill and something you need to think about once your life coaching business is up and running. 

Earlier in the article, I mentioned the Expert Unleashed Challenge. This is our entry-level program for life coaches looking to build their business. Once you’ve completed that you can take our next challenge which is called Expert Freedom (EF). Both of these challenges are included in the price of and EF is designed to get you to 100 paying clients. 

Leveling up is a core value at and if you use our platform to build your life coaching business we’ll be with you every step of the way. Check out our prices below:

Step 3: Build your life coaching offering and program

A person recording life coaching content at a table

Once you’ve got your first cohort of dream clients you can start working with them and providing value to their lives. When you start coaching them make sure you’re noting down their common pain points, have you noticed any similarities and themes amongst your clients, what issues keep cropping up time and time again?

Making notes of these common themes is a great way to begin designing your coaching package and offering. If your current clients are raising these issues your future clients will have the same problems too.

Formalizing your life coaching program

Working with your first students this way will help you create a coaching package that your dream client will love. We’d advise you to create a 6-week coaching program that costs clients a flat fee and then move them onto a subscription model of payment once that course is done. 

The biggest hurdle you need to overcome in this stage is creating your teaching assets. What documents or videos do you need to make to give your clients loads of value. Maybe your coaching will be a mixture of videos, worksheets and live 1 on 1 and group sessions. 

Setting this up can take time but we’ve found that having paying clients already means you’re held accountable to delivering them results and resources. Your feet are held to the fire a bit but you’ll definitely get your life coaching content finished.

How should you present your program?

This is the million-dollar question. You can upload your learning resources to Youtube or use Zoom to deliver lessons. We’re a bit biased here and think the best way to deliver your life coaching program is via an app. 

An app you own is completely free of third-party branding and advertising, it sets you apart from the crowd and is a sign of real quality. Using a branded mobile app in conjunction with live 1 on 1 session is a great way to provide your clients with the advice and content they need in a format they’ll want to consume.


Starting any business is difficult, but with the right mix of knowledge, drive, and determination it’s possible to get your life coaching business up, running, and profitable in no time. Following these three steps will put you on the right path for life coaching success. The one key thing to remember is to build your life coaching program based on your client’s wants. If you build what they want you’ll always have a desirable offering.

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