Adapting your 6-week challenge based on user data

Keith Kern

In the 21st century, iterative design is the name of the game. 

Long gone are the days of traditional product development, where teams would have a product idea, build it, and then put it out into the world in the hopes it would sell.   

Product teams now build and adapt their plans based on user data, feedback, and recommendations. 

This means the development cycle for a product today is a series of little feedback loops. Each loop adds value, features, and removes errors to a constantly evolving product. 

We use this style of development at Passion.io and we encourage our experts to do the same. We like to use a pancake as an example. 

When you’re making pancakes the first one you flip is always a bit dodgy. It might not flip properly or get a bit burned, but that is ok, because you’ll improve your pancake making process for the second pancake. 

The same principle applies to building anything. Get a working product, get feedback and data, then use that to improve it!

It’s what PassionFighter Keith Kern did with his second cohort of clients. After successfully taking his first group of students through their 6-week challenge he used the data and feedback he gathered from that process to improve his product moving forward. 

Jump to 4.04 on the video below to hear how Keith did this or watch the whole show to hear about Keith’s business journey and insights. 

Guest Profile

Keith Kern is a California based PassionFighter who has built the app, Build Your Power (BYP). He is currently taking his second cohort of students through his 6-week challenge. Keith is also flying through Expert Freedom and is an Impact Accelerator member.  

 This podcast was originally recorded for the PassionFighter Facebook community. 

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Passion Facts 

PassionFighter: Kieth Kern 

Location: United States 

App Name: Build Your Power

App Type: Fitness 

Launch stats: Kieth is teaching his second cohort of 11 students and his program has so far generated over $6000

 

Transcribed highlights from the show

 

Keith: I was learning some new things in Expert Freedom so I decided to launch another 6 week challenge but now I’m going to promote it with my existing gym business.

So I promoted it to my newsletter, my business Facebook and Instagram pages so I did it all through there and I ended up getting 11 people to sign up for that second round which was awesome. 

And I started learning a little bit more and getting a little bit more specific about my ads. It was a bit difficult for me because I thought my audience would be men. I needed to target men similar to me. 

But I found I felt like I was going against the grain a little bit as a lot of my gym members are women. And they’re the strongest, most vocal members of my community. They’re the most active, they promote the program the most, they’re the majority of people who are in the classes. 

In my first launch I was trying to focus on men. But I didn’t specifically say men. I felt like I needed to keep the program open to anyone because I don’t want to exclude anybody. 

So I subtly geared my program towards men but I ended up having 7 women and 1 man sign up on the first challenge. 

So I was like ok. On the second launch I focused my targeting on women, and specifically, mom. I was going back through my feedback, I was looking at who were my challengers, whose doing really well in the program and the majority of them were moms. 

They’re in their 30s, 40s, 50s. So I thought I’ll gear this challenge towards them and if there’s other people who want to try to get into the program cool, but I really want to focus it on moms. 

And now I’m like I don’t know if I really want to let anyone else in because I want my moms to feel like this is their spot, this is a group for moms who are in a similar situation. So if I start letting other people in maybe they’re not going to feel as comfortable and maybe that’ll stop them feeling like this community is their group. 

So I’m still learning about that, I’ve still got a lot to learn but I know I need to hone in on that niche.

 

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