A Step By Step Guide For Getting Your Teaching Business Online
8 minute read
Written By Daniel Harvey, Co-founder & Chief Revenue Officer
So it’s time to take your business online
You’re ready to take the plunge, roll up your sleeves and move your business to an online platform. Taking your passion online is really exciting, it can open up so many possibilities. The ability to work from home, grow your business exponentially and earn passive income. You can break the shackles of the 9-to-5 grind and live the life you want.
Moving your business online lets you scale your clients exponentially (no more draining 1-on-1 sessions), it gives you access to a passive revenue stream and makes you location independent. You’ve not tied down anymore if you want to go and work from the beach DO IT.
So, how do you get your course online? Where do your customers come from? Which platform should you use? You’ll need to answer all these questions to successfully transition your course online. The sheer volume of information online, both good and bad (Watch out for fake news), can make this a very stressful process. To streamline this transition, and make it as simple as possible for you, we’ve provided our 5 step guide to getting your teaching business online.
Step 1 – Niching down your client list and finding a small community you can passionately serve
The first step to getting your business online is defining your customers. When you’re making an online learning program you need to be very specific about who you target.
Working with a broad range of clients face to face is fine. The time you spend with them lets you truly understand each individual’s motivators and goals. When you’re teaching someone something: whether it’s piano, pilates or painting you can adapt your teaching methods and style to each student’s strengths, weaknesses, and ambitions.
You can only help a limited number of clients in any one week, around 30 people. Dealing with a small number like this lets you adapt and change your teaching style for each student. You can niche down your teachings so you give them something of real value.
When you move your business online this 1-to-1 style of teaching is impossible. You can’t personally meet everyone who’s going to download your course and give them a product that is unique to their goals. You, therefore, have to pick one specific niche within the subject you study and focus solely on that.
Your course needs to speak directly to its students and solve the problem they need to overcome. This is a big difference between running an online training program and more traditional tutoring.
Competing with big brands for students puts budding online teachers at a big disadvantage as does fiercely competing with other tutors who teach a similar subject. Serving a niche of students with a unique problem you can solve gets rid of this competition and allows you to take a 100% market share of students. You’re essentially creating your own market!
At Passion.io we like to use the analogy of the inch wide, mile deep niche. This is where you look at the subject you teach and you only focus on one small section of customers with a unique problem. This is your inch wide niche.
When you’ve found it you can start talking to the students in this niche and truly understand their problems. When they see you’re the best person to solve the issues they’re having they’ll become loyal followers of your course. This is your mile deep niche.
Remember, it’s better to have 100 loyal customers than 1000 followers.
Step 2 – Once you’ve found a niche to serve you need to give your students an amazing offer
You’ve found a niche of students that you’re well placed to help. You know you can add value to their lives and give them a course that will allow them to overcome the problems they’re having.
The next step is to create an amazing offer for your course. The goal of this step is to make the perceived value of your course much greater than your asking price. It doesn’t matter what you’re selling, it could be a watercolor class or singing tuition, students are more likely to pick your course over someone else’s if they believe they’re getting great value for money.
People are hesitant to purchase anything at cost, but if you dangle a bargain in front of them they’ll bite your hand off to save some money.
We’ve found the best way to create a great value course is by adding a lot of bonus material to your core offer. If you’re a piano teacher, for example, your core offer would be a 6-week course of piano lessons. You could add several bonuses to this core offer like a free piano chord wall chart, a bonus CD that has backing music to play along with, and free sheet music.
The bonus additional material elevates the value of the core offer above your asking price. We call this a mouth-watering offer. It’s an offer a prospective student would find painful to walk away from.
Once you’ve decided on your core offer and bonuses you can present the whole package to your target niche and watch them rush to take advantage of the great value you’re offering.
Step 3 – Choose a platform that lets you reach your customers where they’re at
You now know who your customer is, you know what you’re going to offer them, but where are they? We don’t mean that literally by the way. We’re asking you to think about where your customers choose to spend their time and how they consume content.
For example, If you’re a personal trainer and you want to make a fitness course there’s no point making an online course that you can only access on a desktop computer. Your students are going to want to access your course in the gym and on a device that is suitable for that situation, like a mobile phone. Your job is to make this a reality.
There’s no point producing an amazing learning resource if your students cannot access it when they need it.
Think about who your student is, where they practice, and how often they’re likely to engage with your content. This will help you figure out the right platform to use so to best serve your student’s needs.
At Passion.io we believe that a mobile app is the best way to do this. Self-development isn’t a one-time transaction, student’s need to regularly engage with learning resources to achieve their desired outcomes.
Giving your students a mobile app allows them to easily access and consume your content wherever they are. This ease of access forms good habits and holds students accountable to their goals.
Whichever platform you decide to use, it’s important to keep in mind who your student is and how they are going to interact with your course.
Step 4 – Charge based on your value, not your time
Most people find this step tough. If you up your prices you’ll lose clients. That’s what everyone thinks. In the short term, you may lose a few people when you start charging more but over time you’ll find that most people will be happy to pay the rates you set.
As a rule of thumb, whatever you’re charging your clients at the moment: you could add $100 to that. Know that your time is finite and precious. Look at the skills and knowledge you possess and ask yourself if you’re giving yourself good value for money.
We help clients build their own e-learning mobile apps and many of them have looked at us confused when we’ve told them to up their prices. They’ve been equally shocked when they’ve seen they can close 100% of new clients at a higher price point.
If you’re closing 100% of sales you’re not charging enough. It’s a better strategy to charge double and only close around 75% of sales.
If you understand the burning desire that your ideal client has, and you know how to help them get there, think how much they would be willing to pay to achieve that dream.
If someone has been overweight or injured for years, they have tried everything they can to overcome it but failed time after time, how much do you think they would pay for you to finally help them overcome it?
Ask yourself how much would you be willing to pay to achieve a lifelong dream?
Step 5 – Build a movement, brand identity, and community
You’re ready to go. You have chosen a great platform to host your course on, you’ve found a passionate niche of students you really connect with and you’ve given them an amazing offer at a great price.
So that’s it, job done right? Wrong, next you want to build your students a community and create an identity for them that’s bigger than themselves.
A brand identity is a common bond between you and your student’s that brings them closer to your teaching. They adopt an identity, rather than just your knowledge. Finimizers, Beliebers, Amazonians & PassionFighters are all examples of brand identities.
You want people to ‘buy-in’ to your brand identity. It breeds loyalty and turns students who buy your courses into ambassadors for them.
By creating a movement and a sense of belonging with your course you can turn your students into irrationally passionate customers who’ll buy everything you share with them.
Continual engagement with your niche is what will lead to passive income and increased growth. It also lets you gather feedback from your students so you can continually improve your courses and serve them better.
We’ve given you a lot of information, it’s a lot to take in! Below is a quick roundup of everything we’ve covered:
Step 1 – Choose a unique niche to serve. If you’re the only person who can solve your niche’s problems then you’ll have no competition.
Step 2 – Create an offer for your niche that is greater than the value of your course.
Step 3 – Choose a platform that will serve your niche your content at the right time and in the right location.
Step 4 – Charge your niche based on your value, not your time.
Step 5 – Build an irrationally passionate community for your course.
Hey Did you Know
Some of our apps have gone on to make over $1m in revenue, and people kept asking us “How is that possible?”. So we put together a free webinar revealing exactly how we did it, and how you can launch your own app in under 10 minutes. You can secure your spot in an upcoming webinar now.