Free 5-day live challenge · Mon 16 to Fri 20 Nov · Live at 12:00 ET Join the challenge for free →
Matt Bellmann, founder of Passion.io, your host
Passion to Profit Challenge

Build a profitable remote
fitness or wellness business without trading your time for money.

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Stop trading time for money

There are four levels of income creation. Most wellness pros are stuck at level two.

When you stop coaching, the money stops. A business owner puts a product between themselves and the customer. The challenge takes you from level two to level three.

Level 1

Employee

You have a job

Before challengeBeforeLevel 2

Self-employed

You own a job

After challengeAfterLevel 3

Business owner

You own a product

Level 4

Investor

Your money works

Success stories

Over 15,000 people helped

$2.6M+ from her last $1,000
Post by Menina D'Amours Fortunato: $1,000 turned into $2.6+ million
$64,000 launch, 8 founder members
Post by Arturo Gaitan: 8 founder members at $8,000, a $64,000 launch
£21,562 in total sales
Post by Bexx W J Woodward: £21,562 ($26,335) in total sales, 5 places sold this week
$19k+ from 13 memberships at $1,497
Post by Guy Bucci: 13 memberships at $1,497, over $19k in revenue
$15,241 in 2.5 weeks
Post by Jim Beavens: 19 sales, $15,241 in 2.5 weeks
$11,050 from ten sign-ups
Post by Ashley Coffey: ten people signed up, $11,050
$10,934 from 22 people at $497
Post by Enrique Villanueva: 147 requests, 22 accepted at $497, $10,934
£9,087 in seven days
Post by Carolyn Doughty: 22 founder members at £497, £9,087 collected in seven days
£6,534 in 10 days
Post by Paul Williams: 22 closed from 26 calls, £6,534 in 10 days
$20k to $300k a month in 6 months
Post by Nicki Bianco: scaled her coaching business from $20k to $300k a month in six months
$25k in her first week
Post by Hillary Sepulveda Brown: sold out her founding members offer, $25k in the first week
$20,250 and 20 yeses
Post by Steve Papps Snr: 21 calls, 20 yes, $20,250 NZD
15,795€ from a second launch
Post by Julie Marangé: second launch, 20 people joined, 15,795€ in total revenue
$12k+ from a $195 course
Post by Dolores Phelps: an 8-week course at $195, 65+ signups, over $12k
$11,000 from her first launch
Post by Arianne Missimer: 22 of 25 sessions converted, $11,000 and more
$4k in 4 days
Post by Melissa Heaverlo: sold all 20 sessions, 4k in 4 days
$48,500 beta launch, then almost $300,000 from a webinar
Post by Eric Thomas: a $48,500 beta launch, almost $300,000 in webinar sales, then the business sold
$25,000 as her challenge started
Post by Mandy Sauler-Milbourne: $25,000 as her six-week challenge started
$20k month, teaching yoga
Post by Arielle Castillo: a $20k month teaching yoga
24k in January, with a week and a half to go
Post by Sophie Bee: 24k in January with a week and a half still to go
$12,805 in a five-day launch
Post by Bonny-Lynn Russell: 65 members at $197, $12,805 in a five-day launch
£10,075 from 26 sales
Post by David A Jones: 26 sales from 25 calls, £10,075
$8,449 from a 5-day launch challenge
Post by Kiki Ely: a 5-day launch challenge, 17 sales at $497, $8,449
400 members in under a year
Post by Cara Metz: 400 members in under a year

Build your profitable business like the top 0.1% of fitness and wellness pros in just five days.

Live at 12:00 ET, with daily challenges in the app.

Business owner

From busy to business owner

You sell your time. A business owner sells a product. See the move, and the three secrets we see work.

You leave withYour dream customer, and 10 people to ask
Sell first

Sell it before you build it

Talk to the people you'd love to serve, find your paid passion and shape an offer they want.

You leave withYour offer, and your first messages sent
Your customer app

Your business in their pocket

Not a course: your product in your own app, with a page, a profile and an offer that stands out.

You leave withYour profile, dialed in
Get customers

Strangers who buy

Get found every day by people who've never heard of you: social, content, ads and the follow-up.

You leave withTwo ways in: one free, one paid
Demo day

Built live, A to Z

Watch one coach's business built live: her customer, offer, app, page and post.

You leave withYour launch post

For health and wellness coaches, at every stage

Stage 1 · Starting out

You want to build a business helping people

Stage 2 · Already coaching

Your calendar caps your income

Stage 3 · Ready to scale

You have followers, not a system

Hard if you don't know how. Easy once you do.

Five live days, free, at 12:00 ET.

Trusted by 7-figure coaches

Your host Matt Bellmann with Passion.io's Inc. 5000 award and its sales award wall

I went from passion to profit the hard way.

In 2012, I sold a course on Udemy for $17 a month. Today Passion has sold more than $75 million online. This week I show you the shortcut I wish I'd had.

2012 · Udemy$17a month
Today · Passion$75M+sold online

Loved by the people who use Passion

Build your fitness or wellness business with a proven system

Join the movement of
15K+
Personal Brands
who have converted
3M+
Customers

Before you join

Is it really free?

Yes. The five live days and the daily challenges cost nothing.

Do I need an audience or an app already?

No. You can start from zero.

Who is it for?

Coaches, personal trainers, instructors and wellness practitioners who want income that isn't tied to their hours.

Do I need to be technical?

No. Everything is shown step by step, live.

Register for the free 5‑day challenge

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Join the challenge for free

Free live challenge · Nov 16 to 20 · 12:00 ET