Serving the passion economy

8 minute read

Written by Daniel Harvey, Co-founder & Chief Revenue Officer

Is it really possible to earn a living from your passion?

What’s your passion? Is it cooking, coding or calisthenics? Do you love fishing or furniture design? Whatever your passion: we want to help you share it with the world. The 21st century is moving beyond the gig economy. People are no longer trading time for money, they’re trading their skills.

We believe the best way to learn is to teach. And that by teaching others we develop as individuals and grow as people. Sharing your skills with humanity can make the world a brighter, more passionate place. We’ve developed to help society achieve this mission.  

What is

To put it simply, is a Platform as a Service (PaaS) to run your Passion business. is a tool kit that lets individuals build their own e-learning apps. Our product empowers experts, coaches, trainers, and tutors. Enabling them to reach more students and positively impact people all over the globe. does this through an end to end platform. Our service includes a drag & drop mobile app builder (Think Wordpress, but for mobile apps). This lets you create an online e-learning app from a selection of templates and then launch your app in global app stores. gives individuals the tools to monetize their expertise and find their places in the Passion Economy.

That all sounds great, but what does Passion get out of it?

Passion’s Mission

Our number one goal as a company is to make the world a more confident and passionate place. We’ve been working on achieving this goal since January 2016. That might sound like we’re shooting for the stars (we are!), so in more concrete terms we want to see 30k experts, authors, and coaches empowering 10m people through our apps by 2022.

We believe imparting knowledge and building communities around shared passions is a sure-fire way to make a positive impact in the world.

How can our mission help you?

People who use our app builder are PassionFighters. Like us, they share our vision for a more confident and passionate world. Our experts want freedom, security, and balance in their lives. They know they can achieve these goals by using

Our CEO, Matthias Bellmann, sums up the Passion Fighter ethos.

“People all over the world are turning to self-employment. They want the freedom to work where they want and when they want. Most importantly though: they want to do something they believe in.

They want to do something that has purpose, something that has meaning, something they’re passionate about and care about. Our Passion Fighters want to share their knowledge with the world because they know the world needs to learn it.

Passion Fighters’ want to monetize their skills on a one to many basis. They say ‘no’ to the time-draining gig economy and freelancer lifestyle and choose the Passion Economy where they monetize their skills on a one to many basis.”

Passion’s Values

To help us achieve our mission we developed a set of values that guide and steer our business. Everyone from our team members, experts, and app users all live and breathe these values:

#ImpactFirst - PassionFighters start with having a positive impact on people and work backward. They define their success by the success of others. They benchmark themselves against the best and accomplish more with less.

#LeadByExample - PassionFighters are leaders. They act on behalf of their movement, beyond just themselves. They have backbone and are accountable, committed, reliable, and confident in what they do. They create and communicate a bold direction that inspires results.

#SpeakYourHeart - PassionFighters communicate openly & fearlessly. They are vulnerable, self-critical, and speak from their heart, even when it’s awkward or embarrassing.

#LevelUp - PassionFighters are never done learning and always seek to improve their mind, body, and soul. Passion Fighters are continually raising the bar. They drive their people to grow and deliver results. They reflect on themselves, take constructive feedback, and act to become the best version of themselves.

#PassionateState - PassionFighters are in a passionate state: they are loving, alive, and joyous. They know that the right state is the foundation for success. They are great storytellers. They who stay connected to the details which back them up with solid proof and deep understanding. They inspire others with their passion to learn, grow, and take action on new opportunities.

A Passion History Lesson

When we started Passion, the company’s goals were slightly different. We collaborated with social media influencers and helped them build their own online courses. We did everything for our clients from marketing and videography to creating their sales pages and websites. Everything was done in-house by our team. It was a full end-to-end service.  

We learned so much during this period and it was great to see so many success stories coming from But we did encounter some problems that led us to change our direction.

Rewind to 2016 and we were selling simple online courses. Yet time and again we were asked if we could build mobile apps. We got so many requests we decided that we needed to create an app. Our first app customer was BarStarzz BTX.  

Btstarzz BTX

Building an app for them was our training ground. So we got to work, but we did it the hard way. After hiring a development team and copywriter we were told it would take 3-4 months to build the app at a cost of $60,900. Yikes!

Halfway through this process our freelance development team told us a new coding framework had been released. The app needed to be re-built from scratch. Altogether it took 11 months for our first app to be built. This was a very stressful process.

It annoyed us but it got us thinking. Building an app isn’t financially possible for most people. The cost and time commitment means only the wealthiest individuals have the luxury of mobile app development.

It looked like the world needed an automated app building service. A service that would take away the high costs associated with mobile app building. A service that would support and grow the Passion Economy.

This was how was born.

Our new business model

Barstarzz BTX was the first step in transforming We realised that by automating the app building process for coaches, trainers and tutors we can impact more lives with our services. This approach also gave people who previously couldn’t afford to develop an app the resources to make one.  

This epiphany shifted the company’s focus towards selling our platform as a means  for running your Passion business. We turned our service into a product anyone could use. By making app creation available to everyone, we’ve levelled the playing field for budding entrepreneurs and teachers. gives everyone the opportunity to be a PassionFighter, positively impact the world with their skills, and create a more passionate society.  

Serving the Passion Economy

‘The Passion Economy is the future of work’ - Andreessen Horowitz

The above quote is from California-based venture capitalist firm, Andreessen Horowitz. They wrote this in 2018, two years after we started We’re pleased to say we predicted the Passion Economy and we’re now uniquely placed to serve it.    

Traditionally, online labor markets flattened the individuality of workers. Freelancers in the ‘gig economy’ traded their time for money. Now, new platforms like, give experts new ways to capitalize on their creativity. Users can now build audiences at scale and turn their passions into livelihoods. So far we’ve helped 200+ experts reach 95K consumers and we’re going to continue this mission until we impact 10 million people.  

“The next few years are going to be super exciting. We’re going to be hanging out with super passionate people. These people burn for what they’re doing. I'll be hanging out with chefs, artists, animators & coaches. These are the people I want to learn from.”

- Matthias Bellmann, CEO