What are the advantages of a white label app builder?

5 minute read

Written by Liam Donoghue, Marketing Executive


Passion.io Audio Blogs · White Label App Builder Audio Blog

Do you need a white-label app builder to get your coaching app up and running?

Passion.io is a drag-and-drop, no-code app creation platform that has been specifically designed for coaches, personal trainers, and teachers. If you want to monetize your skills online with your own mobile app then our platform is right for you.

You can start building your app straight away using the button below or you can keep reading to find out all the advantages a white label app builder has over other app builders and platforms.

What does ‘white label’ mean?

To put it simply, white label means that our branding will not appear on your app. You use our platform and tools to create your app but we will not push our brand through your product.

Having a white label app means your branding and company message is front and center for all your app users to see.

What does Wikipedia say?

A white label product is a product or service provided by a company (Passion.io) that other companies (That’s you) can rebrand to make it appear you have made it.


What are the advantages of a white label app?

Here's a brief rundown of the many advantages a white label app builder has. If you'd like a more detailed list you can check it out below.

No third party branding - This one is obvious but very powerful. Our platform user, Diane Bleck, summed up the power of this when she said “Passion.io gave me my own place, my own digital land I own. No one can interfere with my brand with my own white-label mobile app”.

No third party adverts - How many times have you been watching a Youtube video, really enjoying the content, only to be hit with a 5-second video advert right before a really good bit?

It’s annoying but its how platforms like Youtube make money. When you own your own white label app you don’t need to worry about annoying your users with third-party adverts. You have 100% control over what people see in the app.

You control your content - With a white label app builder like Passion.io you aren’t reliant on a development team to make changes to your product. You upload your own content to your app when you want. The no-code platform means that even if you’re a tech newbie you can create an e-learning app your clients will love.  

Flexible style - If you’re using platforms like Youtube or Udemy to host your video lessons you’re constrained by the platform’s style and layout. With your own white label app, you can style your app how you like and lead your clients down the journey you want them to go.


No development team

Unlike traditional app development that requires you to work with a development agency or freelancer,  a white label app building platforms let you get hands-on and create an app yourself.  

This means you have 100% control over your vision. You don’t need to brief a team or work with people who might not share your passion for your app. Bringing a lot of other people in on your idea can also lead to conflict and other team members trying to stamp their own mark on your product. Building an app yourself avoids this issue.

Quicker than a development team

Using a white label app builder also means you won’t have to wait whilst an external team builds something for you. You can set your own deadlines and work at your own pace.

Communication is the biggest drain on your time when working with external developers. Briefs and revisions can eat away at your productivity and cause a simple project to become a nightmare.

Cheaper than a development team

The average cost of a simple app can climb into the tens of thousands! Don’t believe us? Check out this article we wrote about the cost of app development. A simple app could cost upwards of $100,000 and that price doesn’t include the continued maintenance and updates.

Freelancers and development teams are out of reach for most startups. But you can get around this financial block by using white label app building software.

Most drag-and-drop app builders have several feature-based pricing bands for users. So you have the flexibility to choose a price that works for you. A subscription to an app builder platform can be in the range of $80-$5000 a month so shop around.


There are some disadvantages to white label app builders. They can be temperamental if you don’t stay on top of your admin and when you’re the only person working on the app builder you’ve got no-one to turn to if things break.  We’ve listed them below.

The builder can be limiting

Using an app platform doesn’t give you the flexibility of working with an app development team. A developer can build you a bespoke app from scratch. They aren’t constrained by the limitations of the drag-and-drop tools. This is really useful if you have a very complex app that needs a lot of unique features.

The easy solution around this problem is to research the right app builder platform for you. Most drag-and-drop app builders focus on serving one niche or business type. If you find an app platform that is designed for your business model you’ll find that the builder isn’t limiting but liberating.

Say, for example, you want to build an e-learning mobile app. It’d make sense to use Passion.io. We’ve created a drag-and-drop builder for this very purpose so all our features are geared towards making an amazing coaching app.

No-one will help you market your app

Using a no-code app builder is a solo mission. What you see is what you get. A platform to build an app. When you partner with app agencies they will often factor app marketing and promotion into their fee. Or at least mention it to you when they produce a roadmap for your app.

If you’re happy to do your own marketing then this isn’t a problem (If you’re using a drag-and-drop app builder to create an app, then marketing it will be easy). But if the thought of scheduling Facebook ads, email marketing, and ASO sends a cold shiver down your spine it might be worth investing in a professional

Or using our resources to research your marketing strategies.

Take an in-depth look at the Passion.io platform