Brand Voice

Our Logo

The Passion logo represents us at the very highest level and is vitally important to our brand. Our logo is our signature, an identifier and a stamp of quality. This must be the most consistent component in all of our communications, and should never be changed. All of our external logos must include 'Passion.io'.

Brand Colors

Beyond our logo, we want our colors to be the most recognisable aspect of our brand. Our brand colors reflect our bold and diverse experts. Using our colors appropriately is one of the easiest ways to make sure that materials reflect a cohesive Passion brand.

Primary Colors

primary

#e32d55

Passion Red

secondary

#000000

Black

gradient

#e32d55 / #fb9528 / #bbffb0

Passion Energy

Additional Colors

additional1

#fff5c2

Warm Yellow

additional2

#ebf2f7

Cozy Blue

additional3

#cef8c9

Green

additional4

#ffe2e2

Pink

Typography

VisueltPro-Medium and Basis Grotesque Pro-Regular are our main type faces. We only use the weights shown below.

headings

VisueltPro-Medium

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpRrSsTtUuVvWwXxYyZz 0123456789–&*@?!/+(,:;)

content

Basis Grotesque Pro-Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpRrSsTtUuVvWwXxYyZz 0123456789–&*@?!/+(,:;)

Photography

Images play a vital role in shaping the Passion.io Affiliate brand. We choose a mixture of lifestyle photos and (other?) photography. We want to capture experts running their business and living their Passion. The photos must be engaging, positive and authentic. Choose photos that have a clear focal point and are bright and crisp.