Brand Colors

Beyond our logo, we want our colors to be the most recognisable aspect of our brand. Our brand colors reflect our bold and diverse experts. Using our colors appropriately is one of the easiest ways to make sure that materials reflect a cohesive Passion brand.

Primary Colors

primary

#e32d55
Passion Red

secondary

#000000
Black

gradient

#e32d55 / #fb9528 / #bbffb0
Passion Energy

Additional Colors

additional1

#fff5c2
Warm Yellow

additional2

#ebf2f7
Cozy Blue

additional3

#cef8c9
Green

additional4

#ffe2e2
Pink

Typography

VisueltPro-Medium and Basis Grotesque Pro-Regular are our main type faces. We only use the weights shown below.

headings

VisueltPro-Medium

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content

Basis Grotesque Pro-Regular

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Photography

Images play a vital role in shaping the Passion.io Affiliate brand. We choose a mixture of lifestyle photos and (other?) photography. We want to capture experts running their business and living their Passion. The photos must be engaging, positive and authentic. Choose photos that have a clear focal point and are bright and crisp.