The deserted membership site
Nicki built her audience on social media and funnelled it into a web membership. The content was strong. The engagement was not: members logged in, drifted, and quietly left.
The problem was not her teaching. It was the container. A website asks people to remember to come back. Nobody remembers to come back.
The move to her own app
With Passion.io she rebuilt the membership as her own branded app: her name in the App Store, her icon on the home screen, her push notifications on the lock screen.
Content migration, strategy and launch support came with the platform. From decision to a live app took under 30 days.
What changed
Free training inside the app converts followers into paying subscribers. Daily engagement replaced monthly log-ins. 4,107 engaged subscribers later, Slice Squad is a seven-figure business.
