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Ellen Decker is a model, personal trainer & teacher with over 65k Instagram followers. Ellen's app 'Fit in Twenty' offers daily, quick, effective workout routines working all muscles. With a 5 star rating in the Apple app store, you can lose fat, tone up, sculpt and build lean muscle in just 20 minutes each day.
Created her own custom, branded app
In control of her brand
Earns while she sleeps
When Covid hit, Ellen's personal training income stopped. She took stock, built a website but it was her PassionApp that provided a solid foundation on which to grow her business.
Ellen created a 6 week challenge - an easy to follow 20 minute routine for each day, with the goal of achieving a 'a strong & confident body'.
Each workout is delivered in the form of an interactive video so users know how they're doing & what's coming next.
Ellen sends automated messages to her subscribers' phone screens to keep them on track. For example if someone has missed a day they might receive a message to encourage them to keep going.
Ellen was selling workouts on her website but her clients found it too hard to follow & wanted a more interactive, mobile first video experience. When she found Passion she immersed herself in the training which gave her the confidence & knowledge to create her own app.