Introducing

Ellen Decker

Getting people 'Fit in Twenty'

Ellen Decker is a model, personal trainer & teacher with over 65k Instagram followers. Ellen's app 'Fit in Twenty' offers daily, quick, effective workout routines working all muscles. With a 5 star rating in the Apple app store, you can lose fat, tone up, sculpt and build lean muscle in just 20 minutes each day.

Created her own custom, branded app

In control of her brand

Earns while she sleeps

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Fit In Twenty

$37.5k

/month

Revenue with 250+ subs

Jazlene Briley

This has helped me so much!!!

Dan Davies

Amazing!!!

Fit In Twenty

Stats

Subscribers

250+

Pricing

$34.99 per month

PassionApps

iOS, Android, Web

Annual Revenue

$450k

How

Ellen

did it

Recurring income provides a foundation for growth

When Covid hit, Ellen's personal training income stopped. She took stock, built a website but it was her PassionApp that provided a solid foundation on which to grow her business.

Started with an automated 6 week challenge

Ellen created a 6 week challenge - an easy to follow 20 minute routine for each day, with the goal of achieving a 'a strong & confident body'.

Step by step training with interactive exercises

Each workout is delivered in the form of an interactive video so users know how they're doing & what's coming next.

Keeps users motivated with push notifications

Ellen sends automated messages to her subscribers' phone screens to keep them on track. For example if someone has missed a day they might receive a message to encourage them to keep going.

Immersed herself in Passion's training programs

Ellen was selling workouts on her website but her clients found it too hard to follow & wanted a more interactive, mobile first video experience. When she found Passion she immersed herself in the training which gave her the confidence & knowledge to create her own app.