Most people don’t even consider online coaching & courses until they realize how much potential they have. In the age of information, online learning has become a great way to reach out to customers, build communities, and generate impressive revenue.

If you’re interested in starting your own online course, two popular all-in-one e-learning platforms are Kajabi and Passion.io. Both options offer similar features, but each has its pros and cons.

Fortunately, both Passion.io and Kajabi offer a 14-day trial, so you can get first-hand experience before committing to either option.

What is Kajabi?

Kajabi is a popular online course platform that helps teachers create, market, and sell their online courses, membership sites, and coaching programs. No coding, plugins, or integrations are required.

What is Passion.io?

Passion.io is a powerful all-in-one platform that helps coaches, creators and instructors turn their content into profit. The main difference between Passion.io and Kajabi is that Passion.io is a mobile-first app that lets you sell your content on the App Store and Google Play (as well as on the web).

What do you get with Kajabi and Passion.io?

How many courses can you host on Kajabi?

Kajabi's Basic Plan offers 3 digital products, 3 marketing pipelines and 1,000 active members.The more popular Growth Plan offers 15 products, 15 pipelines and 10,000 active members.

Both pricing plans provide access to landing pages, opt-ins, email campaigns and more.

How many courses can you host on Passion.io?

There are no limitations. Passion.io's online course platform offers unlimited courses.

Payment Processing

Kajabi and Passion.io both allow your customers to easily pay online with seamless Stripe integrations (the world’s largest payment gateway).

Passion.io also offers PassionPayments, which lets you seamlessly take payments directly from your app with a single tap. When 80% of web payments are not completed, these friction-reducing features significantly improve your abandoned checkout rate.

Who is Kajabi best for?

Kajabi is a great choice for those looking for a desktop-first experience.

The "all-in-one" online course platform waives transaction fees at all subscription levels and you can also send unlimited content to your email list while enjoying a suite of complementary marketing tools, like a built-in affiliate program (Growth + Pro Plans only).

Unfortunately, you cannot remove Kajabi branding on their Basic Plan ($149/mo), so if you're just getting started and don't want to commit to their larger offers, you'll have to let your customers know which platform you're using.

Who is Passion.io best for?

Passion.io is a mobile-first experience that focuses on both e-learning and community connection. If you want your customers to simply tap an app to start learning or instantly join a group chat, then Passion.io may be exactly what you're looking for.

While Passion.io charges a 3.9% transaction fee for PassionPayments, the UltimatePLUS plan waives this fee entirely. You can also use an external checkout to conveniently avoid transaction fees altogether.

What differentiates Passion.io from other app builders, is the available education on not just building your app, but marketing and selling it along with bigger back-end offers (cha-ching!).

How much does a Kajabi subscription cost?

If you choose Kajabi's Annual Plan, you'll save 20% per year.

How much does a Passion.io subscription cost?

Passion.io's Annual Plans save you $216 per year (Pro Plan) or $696 per year (Ultimate Plan).

Does Kajabi offer a native mobile app?

Kajabi offers access to their own app. While this does make it faster to get your content on an app, it also means that your subscribers will have "Kajabi" on their screens instead of your brand.

Does Passion.io offer a native mobile app?

Progressive Web Apps (PWAs) and native mobile apps are what Passion.io does best! You can publish your e-learning app to the App Store, Google Play, and across the web.

Create advanced quizzes, send push notifications, and let your customers enjoy the security and convenience of Apple Pay - all from within your mobile app.

Where does Kajabi fall short?

Kajabi is an incredibly powerful platform for online businesses, but it doesn't offer the same level of accessibility & branding offered by a personalized app.

While you can create marketing campaigns, advanced automations and email sequences, you're still competing in the same place as everyone else.

Running your course only through the web is like opening a new footwear brand next to a Nike store - you're setting yourself up for heaps of competition, and that's why you'll need so many marketing funnels and tools.

Where does Passion.io fall short?

While Passion.io boasts a clean web interface, it's still a mobile-first experience, so it won't be as mature as Kajabi's web platform.

Passion.io focuses on what it does best, so you won't have unlimited emails and you'll need to use an email service provider like MailChimp or Klaviyo to send out your email marketing campaigns.

Which platform is the best?

Choosing the right online course creation platform is tricky. The answer is: it depends.

If most of your students aren't frequently on their phones (54% of web traffic is from mobile), and you need unlimited custom landing pages and unlimited marketing emails, then Kajabi could be a great choice for your online business.

If you need a platform that's focused on community, accessibility, and integrated sales that turn free users into paying subscribers and big-ticket clients, then Passion.io + your online business may be the perfect match.

Passion.io demo

Wondering if Passion.io is the right choice for your business?

Take advantage of our 14-day FREE trial & start creating your own custom-branded app today.