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“Launching an app without would have cost thousands and taken ages!”
Tiffany Wilkerson
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Women In Tech Series

8 App Ideas You Can Launch with

8 App Ideas You Can Launch with

A great app idea doesn’t have to be the next Uber or TikTok to sit next to their icons on phone screens.

Nor do you need to invest $30,000 and 6 months just to launch your app, or bring in 10,000 paying users for it to start turning a profit.

All a profitable app idea needs to do is harness the features and conveniences of mobile devices to create valuable experiences worth paying for. That’s something anyone can now do with a no-code app builder like

Here are just some of the app ideas you can launch to start making money in days💡

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1. Coaching App for a Better Client Experience

If you sell coaching services online or in-person, a coaching app can set you apart from the competition while making appointment booking and other resources available to clients in just a few taps.

By creating a client portal app for your coaching business, you can:

  • Go from hourly rates to monthly subscriptions with perks like on-demand courses, in-app chat, and goal tracking to offer clients more value in between your 1:1 sessions.
  • Use mobile push notifications to broadcast messages or openings to your entire client base or remind clients it’s been a while since their last session.
  • Onboard new clients with in-app quizzes to understand their unique needs.
  • Offer group and 1:1 coaching, bringing YouTube Live and Calendly into your app

⭐️App Inspiration: Slice Squad

The Slice Squad app with Nikki Bianco, which has 4107 users and 291,462 monthly revenue

Slice Squad is a Passion App launched by Hairstylist Nikki Bianco to help other stylists “slice their hair color appointment times in half and double their income.”

By offering on-demand courses and high-ticket coaching calls by application only through her app, she was able to earn over $290,000 in a single month.

2. Language Learning App —Like Duolingo With Better Results

If you can do, you can also teach. And if you can teach, you can earn recurring revenue with your own mobile learning app.

Traditional online courses aren’t designed for the way we learn today, and only around 10-15% of all online courses are ever completed.

Instead, you can build a Passion App that offers a monthly subscription to learn on the go, complete with:

  • Ongoing private tutoring through in-app chat
  • Cohort-based courses with live streaming to practice speaking with others
  • Learning community channels where students can teach and support each other
  • Quizzes and worksheets available in one place, surfaced at the right time
  • Offline mode for truly on-demand courses and content, even without an internet connection
  • Goal trackers for logging practice sessions

You can even create content drips to unlock new lessons as old ones are completed, or a certain amount of time has passed—to keep people engaged with fresh content delivered automatically.

Mobile learning apps are a great way to teach anything, not just languages. The more specific, the better.

⭐️App Inspiration: Learn Swahili Now

Learn Swahili now language learning app showing the introduction to Kiswahili for kids course

Learn Swahili Now, an app for busy Swahili learners, was launched on and now has over 800 users with a 5-star rating in the app store. Beyond the library of language learning resources, the app also offers a learning community with 1:1 support from a Swahili coach and a public leaderboard for friendly competition.

3. Accountability App With Community Challenges

An app is always within arm’s reach, making it the perfect companion for anyone trying to build better habits. The goal could be getting in shape, meditating, quitting smoking, learning a new instrument, a daily photography challenge—anything!

By bringing together community channels, features for easy check-ins, and automated reminders in a mobile app, you can sell your app based on a promised outcome and actually deliver on it.

Using, you can launch an app that offers:

  • Automated daily challenges that bring users back to the app to participate.
  • A safe space to connect with a supportive community going through the same experience together.
  • Habit tracking features for members to monitor their progress privately or through a community leaderboard.
  • Real-time alerts whenever you or another community member engages with a user. You can @channel your message to broadcast an alert to all members.
Pus notifications from various apps on an iphone showing messages from different members

⭐️App Inspiration: Journey to Rise

Makinsey Chilcote is a mother of four who managed to scale her life coaching business to 100+ clients while realizing her dream of a 1-day work week. All by launching her own app that helps people live better lives: Journey to Rise.

Her app offers guided mediations, nutrition plan temples, communities for different wellness journeys, and trackers to monitor emotions, time spent meditating, and more.

IphoneaApp screens from Journey to rise showing the tracking feature for a daily gratitude journal

4. Customer Community and Education App

An engaged customer community is one of the best moats you can build for your brand. But hosting your communities and content on social media alone makes them vulnerable to ever-changing algorithms and constant distraction.

Instead, you can extend your brand into an app to create more value post-purchase for customers (and your business) beyond the core products you sell.

You can:

  • Share knowledge, courses, and tutorials to help customers get more value from your products
  • Create a private network to connect customers with each other
  • Deliver structured product onboarding through your app (great for SaaS and other products that benefit from ongoing education)
  • Give user-generated content prompts to customers to gather social proof for your website, Instagram, and other public channels
  • Get to know your customers personally with in-app chat (just be clear about your community guidelines if you don’t want it becoming a place for customer support)
  • Introduce high-value digital and subscription products into your business model to expand your revenue streams
  • Ask for feedback and ideas from your most loyal customers to inform product development plans

That’s how we use our own app, Passion Academy, to offer coaching and a network of experts to a community of 11,000 creators and entrepreneurs. You can download it on any iOS or Android device, or access it through any browser via the web app.

Passion Academy app on desktop browser and iphone
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⭐️App Inspiration: SmartWorkout Pro

SmartWorkout is an ecommerce brand that migrated its workout tutorials from a PDF and YouTube channel into a more engaging mobile app. Now customers can learn how to get more from their resistance bands in an ad-free workout experience they can take anywhere (just like their bands).

Over 25,000 customers have downloaded the app and can access these tutorials on-demand while feeling even more connected to the brand.

The app subscription is offered as an optional add-on for customers purchasing their flagship resistance bands through SmartWorkout’s Shopify store. At just €5 for lifetime access to the app, adding it to cart is an easy decision for customers, resulting in a 72% upsell rate for this new digital product.

SmartWorkout's product page highlighting the Without App and With app optional upsell
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5. On-Demand Content Subscription App

You don’t need to be Netflix to create your own content streaming service.

With, you can launch an on-demand content subscription to offer a growing library of original content to your subscribers like exclusive videos, courses, podcasts, downloadable files, live streams, and more.

Your content is accessible only through your app, ensuring your intellectual property—your content—is fully protected.

The benefit of an app versus website here is true portability, enabling your subscribers to:

  • Consume interactive content experiences, ad-free and on the go with their mobile devices
  • Get push notifications the moment new content is available
  • Cast content from their phone to any screen using AirPlay or Chromecast
  • Use offline mode to consume content later, even without Wi-Fi

⭐️App Inspiration: ORA Guide

ORA Guide was launched using to offer a library of guided meditations, as well as regular spiritual reports and monthly live streams based on your subscription plan. The app has a ton of 5-star reviews about how much more connected they feel with Nicola Behrman, the creator behind the app and in front of the camera.

The Ora app for iphone with a 5-star review that calls it  "A real life magic portal"

6. VIP Community Membership App—Your Own Private Social Network

There’s no shortage of ways for creators to monetize their talents and audiences. You can partner with brands on sponsored content, promote affiliate links, or sell products.

One of the most under-used monetization methods is selling memberships that include exclusive access to you or your network.

Your personal brand is why people follow you and having exclusive access to your expertise, creativity, network, or voice is value many audiences would pay for.

Membership websites like Patreon can be a helpful way for creators to crowdfund their work or for experts to host their own private social networks. But it’s a hard sell for audiences when it never feels like it truly belongs to the community when there’s a another brand’s website always in the middle.

That’s why creators are launching their own mobile apps, giving themselves a new channel to create experiences and connect with audiences that puts them in control.

Exclusivity sells and mobile apps can provoke FOMO like nothing else with:

  • Teaser content that gives free members a sample of what’s on the other side of becoming a paid member.
  • Read-only community channel previews where they can see the discussion but can’t. contribute to the private social network.
  • Push notification about upcoming virtual events to boost attendance rates.
  • Countdowns and time-locked content that build anticipation for upcoming drops.
Journey to rise app for iphone showing gated drip content

⭐️App Inspiration:  Beauty Boss

Brittne Ash launched the Beauty Boss app to host a private coaching community for independent beauty consultants and professionals who want to take their businesses online. With a 7-day free trial, people can experience the community first-hand before signing up for a paid membership.

The Beauty boss iphone app that shows the membership includes community, training, and accountability, as well as what the community looks like.

7. Fitness App for Busy Lifestyles

Whether you’re a personal trainer, run a martial arts studio, or work as a part-time yoga instructor, launching your own fitness app can transform the way you work with your clients.

It feels like people today have two options for investing in their fitness: attend in-person gym sessions or exercise at home over Zoom.

A fitness app can offer them more options with the ability to:

  • Book 1:1 sessions, both in-person and virtual, through the app
  • Complete fitness routines anywhere with an app that’s on their phone and comes with an offline mode
  • Buy monthly subscriptions and/or personal sessions based on their needs
  • Stay on track with built-in timers and exercise sequences that enhance every workout
Fitness app showing a timed exercise

⭐️App Inspiration: Fit in Twenty

Fit in Twenty is a workout program in app form created by Ellen Decker “to provide women with the motivation and confidence to transform into the best version of themselves”.

Customers can get access to the fitness programs for less than the price of a monthly gym membership and, for even better results, opt in for a personalized meal plan. Ellen’s app has a 5-star rating in the Apple app store with over 90 reviews.

Fit In Twenty iphone app screens showing a 5 star review that calls it a "great investment"

8. Employee Onboarding App

Whether it’s a fast-growing startup or a Fortune 500 corporation, a week of onboarding is never enough for new employees to get all the context they need to thrive.

An app can be part of a much smoother employee experience by unshackling onboarding from the start of a new job and making it a part of an employee’s entire tenure.

Learning management systems available only on the web are destined to gather dust. An app, on the other hand, can let employees:

  • Listen to your internal podcast while going on a walk
  • Provide structured onboarding dripped out over time to let new team members internalize the content
  • Cast recordings of company town halls on their TV to watch while working from home
  • Take structured courses and learn at their own pace  to level up their skills
  • Consume internal content securely

⭐️App Inspiration: Our Own Onboarding App for Passioneers

Using the custom plan options within our Passion Academy app, it also doubles as an onboarding app for team members—or Passioneers as we like to call them.

Through it, we’re able to create a more structured onboarding experience than a checklist and a bunch of links in a Google Doc.

What’s more, anyone can create their own onboarding “course” that repurposes existing content from other courses to structure the experience around the specific role. onboarding app screen that shows the lesson completion screen, which says "Great job!"

What’s your big (or small) app idea?

Your app could have 100,000 paying users, but it doesn’t need to in order to be a success.

By combining digital products, coaching calls, interactive features, courses, communities, and the “anytime, anywhere” value of a mobile app, you can design the ideal business model for your app.

You could sell $50 monthly subscriptions to 100 people, $200 courses to 15 people in a month, $500 coaching services to 5 people per month, all of the above, or something else entirely.

It all depends on the app idea you decide to bring to life.

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Customer Reviews

Over 5000 Creators have worked with Passion to scale their businesses. Read the reviews here

May 2021
This is the answer for you!

So far navigating the program online and through the app is straight forward, not overwhelming and totally exciting! Really looking forward to continuing on this journey!!

May 2021
May 2021
Monique Spence
I never thought I could do this on my own!

I am loving the experience of identifying my dream client, and building my dream app! This is everything I was looking for to scale my business! I never thought I could do this on my own! I love it!

May 2021
May 2021
Siteline Productions
AWESOME...Don't hesitate... go for it! is a platform that will make a positive difference to your business whether you are an experienced business owner or totally new to online business. I have learnt so much! Passion is easy to use, the staff and Dan are supporter, knowledgeable, and guide you step by step .. Expert Unleashed and Expert Freedom are something special.. you will not believe what you achieve in 30 days! The community that has created keep you on track are truly supportive. has opened up a whole new area of business for me that would not have been possible a year ago.

May 2021
May 2021
Kali Nyx
Changed my business.

Honestly, the Expert Unleashed Challenge training alone is worth the price of the package👌! The private Facebook community is amazing as well, you can really see that it works once you scroll through and see a few people's journeys, and everyone there is so supportive, cheering each other on and giving detailed advice, it's brilliant for accountability and encouragement. The app-builder interface itself is really easy to use, I've not launched to the stores yet so I can't speak to that process yet, but I'm excited to get to it when my first product is ready!

May 2021
May 2021
Kahu Oni
What I Needed

So far I am having a great time learning and fine tuning my craft. Being part of the Passion Fighters has helped me to channel my vision into reality. I would have never been able to do this like how I am doing this now. This was definitely the next piece of the puzzle and I'm rocking it.

May 2021
May 2021
Clint Heinze
Fabulous and quick program

Honestly, the Expert Unleashed Challenge training alone has been worth it! The PassionFighters Facebook community has also been amazing: you can really see that it is changing people's lives as you scroll through and see a few people's journeys. Everyone there is cheering each other on and giving detailed advice, and is great for accountability and encouragement. The app-builder interface is really easy to use (similar to a build your own website platform like Wix or Squarespace). I haven't launched yet, so I can't speak to the process yet, but I'm excited to get it rolling and help my community!

May 2021
May 2021
Robyne Sarah Corcoran
PASSION magnified my impact

PASSION magnified and broadened my impact, providing the platform and guiding me to create the structure that was in my heart to offer clients who were searching for emotional freedom through my new LOVE WINS app! Thank you Dan, Georgie and team!

May 2021
May 2021
I was a bit of a sceptic when i started this.

This program is amazing! It is worth every penny. Not only do you get a pretty amazing app platform - they guide you through every step of making a successful, scalable business - I MEAN EVERY STEP! I just launched and have filled 8/10 ten spots in my expensive 6 week program. AND... I still feel like this is just the tip of the iceberg.

May 2021
May 2021
Mikael van Soest
This is a well established app creating platform.

They really take you by the hand and teach you.

May 2021
May 2021
Marlene Cruz
Highly Recommend Passion. I couldn't be happier.

I have been working with for a year. I couldn't be happier. They are professional, they deliver, and it took me only 30 days to go from a concept, to having an app and full coaching program. They have helped me set up for success. Their process is simple and easy to follow. I highly recommend them.

May 2021
May 2021
Aidan O'Neil
Great step by step app building program with world class support

If you have your own business and want to go online, this is a great opportunity to do it in a very short time. Even if you are working crazy hours and think you have no time to spare. Even if you have no experience in using social media and you always thought it’s too late or you’re too old to start now. The step by step process leads you through every aspect needed to build your own app and take your business online. No preparation needed, you just follow and trust the awesome process! This program will bring you closer to your dream of living a lifestyle of freedom and helping many other people at the same time. I haven’t launched my app yet but will do soon. Currently I am half way through the course and have learnt a ton of new things. I can’t wait to continue and launch my own app soon. Thank you so much for the great opportunity and your world class support!

May 2021
May 2021
Nicole P
From idea to reality has helped me turn an idea into a reality... and held my hand along the way. I was full of doubts, overwhelmed, unstructured, and didn‘t know where to start. Now I know where I‘m going, I have support when doubt creeps in and super excited about what I can bring to the world! The journey has been amazing.

May 2021
May 2021
Dharamjot Khalsa
It is easy to use and well supported.

Building a course has been something I was struggling with for awhile but makes it so step by step building your confidence all the way.

May 2021
May 2021
Brandon Aubin
Highly Recommend

Efficient and service of great quality.

May 2021
May 2021
Allie Cooper
Absolutely recommend 10/10

I’ve been a PassionFighter for over a year and I can’t imagine running my business without it. Easy to use platform, great support team, and supportive community - 10/10 recommend!

May 2021
May 2021
Rose Henry
Best program out there.

Highly recommended

May 2021
Mar 2021
Filipe Baumeister
Awesome learnings!

Great group and community and huge integrity!! Would recommend them to anyone!!

Mar 2021
Mar 2021
Patrik Paustian
One of the best decisions I made

Great way of building a business on autopilot !! Great structure, Dan knows what we need and his strategies simply work!

Mar 2021
Mar 2021
Ana Rita Valente
I arrived at struggling with money

I arrived at Passion.iostruggling with money, and with a lack of capacity to believe in my dreams. I did courses before and I was even running courses in sites but with 0 success. Passion did give me the tools, and the community to achieve what I dream. I made 17 days (I did run the challenge in less time) 2500 euros with 5 clients and better I believe in impossible now and I want more... Thank You

Mar 2021
Feb 2021
Julie Li
Amazing experience!

I've learned so much from and I feel that I'm stretched in every area of my life while I'm trying to produce this app. It's not easy, but I'm determined to do my best.

Feb 2021
Jan 2021
Jacqui Sechiari
Brilliant course! Just do it.

If you've always wanted to produce your own online product but have NO CLUE where to start, just do this. The community is great, Dan's enthusiasm just makes you want to go for it, and you will not regret it. Do it now!

Jan 2021
Jan 2021
Ladan Mofakham
Amazing program!

Before I started, the whole process of creating an app on my own seemed impossible. Just having taken every single step of this journey by Dan, I now have my first 9 clients working with through my web app who are super happy.

Jan 2021
Dec 2020
Loving my experience!

Dan's course is the perfect amount of fast pace and careful instruction to keep me motivated and not overwhelmed. As a tech toddler, this is so helpful in overcoming my biggest challenges with getting a course launched. Bravo!!

Dec 2020
Dec 2020
Javi Marin
This is a fantastic program.

I have learned so much. It is very well structured into small-size lessons with actionable missions that will take you from not knowing anything to building your own app and launching your own program. It has been an amazing journey. The only thing is that despite the Facebook group and community because there are so many people doing the process at different stages there is not a deep connection with anyone in particular. So you basically go through the process on your own. However, you get inspiration from others that are ahead of you by seeing their success and you can become the inspiration for others who are starting. I highly recommend it to anyone who wants to get started in launching their own fitness program out to the world.

Dec 2020
Dec 2020
Marlene Cruz
The team at Passion has been amazing.

I love their knowledge, support, genuine care and most of all the knowledge I have acquired through their coaching. It is a great platform and team to count on and learn from. Thank you, very greatful. I recommend it.

Dec 2020
Dec 2020
Yira Vermenton
Amazing Support

Amazing guidance. Clarity all the way. Step by step process. Promised delivered. Expectations exceeded.

Dec 2020
Nov 2020
Michael Kalu

I see platform as an community not a program with genuine people that actually want to help you. The process seems daunting at first but the step by step guidance that put everything into perspective and Keeps It Short and Simple (K.I.S.S).

Nov 2020
Nov 2020
This program is a real life changer

I have done things I did not know I was capable of doing. The process is lined up so clearly, step for step. if you just push through, this will change your life. Of course you still have to do the work, but the support and step for step guidance is just incredible and takes away your overwhelm and fear.

Nov 2020
Oct 2020
Marketing + App Builder

This is the best marketing traning and easy app builder This is the best business, marketing training to create your online business with the use of the App. I never ever thought that i would have an app for what i do. and now i do! Supportive community. Something very difficult made very easy to understand and follow through. Great accountability to make sure you are successful. Amazing team with Dan and others. Great customer support. Heart-centered, beautiful energy to be around. Positive and uplifting environment. So grateful for this experience, it changed my life.

Oct 2020
Oct 2020
Jagir Singh
Simply Amazing!!!

The bonus training is worth its weight in gold. One of my favourite quote is: Simplicity is Genius. Dan from has an amazing ability to simplify the complicated, 100% practices what he preaches which I guess makes him a genius. Amazing value for money and the bonus value just keeps on coming. Thank you for your hard work and making it easy to execute what is normally complicated.

Oct 2020
Sep 2020
Andi Dee
Highly recommend!

Honestly this has and still continues to be a great experience. Everything about this product is true. Anyone can do it, and with the right amount of dedication, sass and commitment we can all have a successful online business. I highly recommend.

Sep 2020
Sep 2020
Tiffany Walkerson has completely changed my business and life!

I absolutely love this platform! Each step is broken down into understandable actions! If I tried to put all these steps into action without - it would cost thousands in outsourcing or an unrealistic amount of my time to figure out how to put them all together! streamlines the process! I love it!

Sep 2020
Sep 2020
Keith Kern
Excellent product.

Step-by-step curriculum to build your own app and market it. Incredible guidance, passionate community, and packed full of value.

Sep 2020
Jul 2020
Kiki Rokx
I really love it.

This is exactly what I needed to get closer day by day to my big dream. I really love it!!!

Jul 2020
Apr 2020
Laura Newbury
The best decision I have ever made :) has given me the platform, skills and confidence to pursue my dream of running an online fitness business and help so many more people. The whole process has been easy to follow with step by step guidance and I have had fantastic support when I needed it. I would highly recommend anyone wanting to take their business on line, doesn't know where to start to join Passion. I have grown as a person and have a greater belief in what is possible with my business and future, it's so exciting!!

Apr 2020