Did you know that 76% of internet users are members of an online community? Almost everyone you know is probably a member of one or more groups, gatherings, sites, or chats.

Having a branded community can do wonders for your brand. 

These are the greatest advantages of nurturing your own branded community

  • Loyal customers
  • Fewer support requests
  • Increased brand awareness

Knowing the importance of online communities, we at Passion are constantly working to improve our Community feature for Creators. 

In this article, we’ll cover the possibilities that our Community feature offers and show you how to get the most out of it.

Let’s get started!

What Are the Benefits of Having Your Online Community? 

Here are some of the ways your brand could benefit if you nurture your online community:

  • Get a better understanding of who your customer is. Spend more time with your customers and ask them relevant questions about the problems they face.
  • Communicate more effectively. Be closer to your customers, inspire them, challenge them to think, and offer authentic solutions to their problems.
  • You don’t need a product to start selling. Your community itself is a product. Feeling like part of a community is an essential human need, and many people would pay for it. 
  • Encourage genuine connections. Members of your community will get engaged in the community if they sense they have a place where their opinion is heard. This feeling of connection leads to increased trust and collaboration with you and your brand.
  • Upsell better. If you want people to appreciate your brand, you must demonstrate that they are being listened to and that their opinions and ideas are being considered. Creators use online communities to foster meaningful relationships with their customers, resulting in increased upsell potential.

If you still haven't started your online business, check out our FREE WEBINAR and find out how to do it. 

Managing Your Community With Passion

We at Passion are constantly trying to improve your experience, so this time we’re focusing on how you manage communities. In the last few weeks, we’ve done some significant improvements to our Community feature. 

How does community management with Passion work? 

  • Enable Communities on the Pricing Plan depending on an existing plan and the product(s) for which you wish to activate the communities.
  • Inside a channel, you can add a message, and your customers can add comments and continue the discussion in the thread.
  • You have the ability to remove your clients' posts.
  • Customers can also delete their comments.
  • You can comment on a post with photos and videos.

Community Moderation

To bring more value to your customers, we also decided to make Communities safer. 

Your customer will be asked to agree to the Terms & Conditions before they can access the community function.

As members of your community, they’ll be able to: 

  • Flag a comment as sensitive
  • Block or unblock other members of the community

Once a comment gets three reports, it will be hidden from all members. As a creator of the app, you’ll be able to approve the comment or remove it.

Community members won’t be able to see comments from other members they have blocked. Instead, they’ll see “Message from a member you blocked.” If they click on the message, they will be able to see the content of the message and the person who posted it. 

For a step-by-step guide on: 

  • How to set up your Community feature? 
  • How to write a post? 

See the Community article in our help center. 

Conclusion

Fostering a community can benefit your online business in many ways. Communities can boost customer retention, promote brand credibility, reduce support costs, and allow more interactive ways of communication by providing insights into consumers' interests and needs.

Passion can help you manage your community effectively. Log in/sign up to see how you can use our Community feature.