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Women In Tech Series

Passion Economy: What is it and why is it the future of work

Passion Economy: What is it and why is it the future of work

What is the Passion Economy?

The passion economy is a new way for individuals to monetize their skills. It lets freelancers and entrepreneurs scale their businesses exponentially and earn passive income.

The passion economy removes the shackles associated with freelance (‘gig’ work) and provides platforms for users to produce content that can be consumed at all times.

Li Jin, Founder and Managing Partner at Atelie, calls the passion economy ‘the future of work.’ And justifiably so. 

This new way of earning money makes the traditional ‘time for money’ obsolete. In the gig economy, people have to work a job while always scanning the horizon for the next one. This uncertainty causes massive financial stress.

The passion economy, on the other hand, gives you the freedom to work when you want. From anywhere you want. 

It provides people with passive income and allows them to pursue their passions and positively change the world around them, it makes the world a more confident and passionate place.

We recently interviewed the author of The Passion Economy book, Adam Davidson. He shared his insights and thoughts on the passion economy and explained the rules of this new economic framework. 

Where did the passion economy come from? 

The last ten years have seen a revolution in work. And this shift has become even more pronounced thanks to Covid and the work-from-home culture many people met for the first time. 

What society now considers a ‘job’ has changed beyond recognition. 

The rise of companies like Uber, Deliveroo & Fiverr has allowed people to monetize their time in services like transport, graphic design, and food delivery.  

These marketplaces allowed thousands to be self-employed, but they often required workers to focus on consistency and efficiency. They told individuals they could be their own bosses, but the reality was that they were just freelancers tied to a time card. They were trading time for money in the tough gig economy. 

The reaction to this led to the creation of new digital platforms that emphasize users’ individuality. These platforms let users earn money in a way that highlights and celebrates their individual skills and personality instead of squashing them. 

The passion economy was born because people wanted a way to make money by doing something they are passionate about. Instead of making money so you can do what you are passionate about in your free time. 

It's a shift and a new model of entrepreneurship.

More than 50 million people worldwide consider themselves part of the passion economy. Fifty million people doing what they love to do and finding ways to earn a living from it. 

With, people can create apps and grow their online businesses without code or technical hassle. We’re a part of the passion economy. 

Is the passion economy the same as the creator economy?

The creator economy is under the umbrella of the passion economy. You’ll often hear one word substituted for the other. 

This is because creators are typically earning an income from doing something that they are passionate about. Like turning their fitness hobby into an online personal training app. Or a drummer who turns his passion into an online business where students can watch and learn in real time. 

Why is the passion economy better than the gig economy?

The passion economy is better because the gig economy takes power away from individuals providing a service. 

Freelancers have to deal with insecure revenue streams that increase their financial vulnerability.

When people don’t know where their next paycheck is coming from, they’ll often undercut each other to secure jobs. This creates a destructive cycle where freelancers undercut each other on price, companies pay less for skilled services, and freelancers need to work longer hours to make ends meet. 

It's a race to the bottom with the only winner being the big, established businesses that get labor for cheap.  

The passion economy rejects this business model. It shifts the power dynamic back in favor of the individual. It lets people scale their skills on a one-to-many basis.

Creators no longer need to trade time for money and fight to keep their heads above water. Instead, they can earn passive income, scale their clients exponentially, and have the freedom to work when they choose.

Is the passion economy the future of work?

Automation, globalization, and the internet have fundamentally changed the way we view work. 

The concept of the ‘steady job’ is disappearing. Manual jobs and repetitive tasks are being phased out of existence, and they’re being replaced with robots and algorithms.

Self-driving cars aren’t a thing of the future anymore. The advent of this technology highlights why we need to change our relationship with work. Technology is going to make the ‘professional driver’ obsolete. People need to find new ways to make money and find meaning in their lives.  

As society moves into this new age, we need to look closely at how we make money. 

The 9-to-5 is history. People want flexibility, freedom, and purpose from their jobs. 

Most importantly, they want to do something they’re passionate about. The passion economy meets all of these needs and in that sense, it is the future of work.

Top 3 trends in the passion creator economy

As the passion economy continues to grow with more and more people joining, keep an eye on these top trends. 

  • Creators moving fans off of social networks and onto their own websites, apps, and monetization tools. 
  • Creators becoming founders, building out teams to help them start businesses and go beyond their original starting point. 
  • Creators gaining power as fans seek to connect with individuals rather than faceless companies and media giants. 

Where does come in? is a no-code app creation platform. 

We provide a suite of tools that lets individuals build their own mobile apps to teach their skills to others. We also provide the information and mindset that people need to scale their businesses and share their skills with the world.

When you decide to join the passion economy, it might seem scary at first. That's where we come in. We have the expertise and first-hand knowledge of the economy to guide and help you succeed. 

Will the passion economy work for me? 

“Increasingly, the lines between hobbies, careers and personal brands are blurring”, writes Adam Davidson, co-founder of NPR’s Planet Money and author of The Passion Economy

To be eligible to join the passion economy, all you need is a skill you’re passionate about and the motivation to share it with the world.

That sounds easy enough. 

Your passion can be anything. A strange collection of interests or two unrelated activities combined. To take part, you need to define your unique passion. 

This is the single most important, and often hardest, part of joining the passion economy.

To be successful, you don’t need to be a celebrity with millions of followers. What you need is a highly engaged niche of people who you provide a service for. 

If you’re the only person who can help this small niche of people, then you’ll always have an active and real customer base. 

Defining your niche is an essential part of becoming a member of the passion economy.

Once you’ve determined this, you’re on your way to becoming an active member of the economy. 

Once you’ve defined your passion, you need to market your expertise to a niche community that will go crazy for what you have to offer. When you combine your ideal customer with your passion, you’ll be blown away by how profitable the niche you’ve carved out in the passion economy can be.

Is it really possible to earn a living from your passion?

What’s your passion? Is it cooking, coding or calisthenics? Do you love fishing or furniture design? 

The 21st century is moving beyond the gig economy. People are no longer trading time for money, they’re trading their skills.

Take us for example. We started because of the passion that Dan had. And now we’re helping others enter and succeed in the growing passion economy. 

When we started Passion, we collaborated with social media influencers and helped them build their own online courses. We did everything for our clients from marketing and videography to creating their sales pages and websites. Everything was done in-house by our team. It was a full end-to-end service.  

We learned so much during this period and it was great to see so many success stories coming from But we did encounter some problems that led us to change our direction.

Rewind to 2016 and we were selling simple online courses. Yet time and again, we were asked if we could build mobile apps. We got so many requests we decided that we needed to create an app. Our first app customer was BarStarzz BTX.  

Btstarzz BTX

Building an app for them was our training ground. So we got to work, but we did it the hard way. 

After hiring a development team and copywriter we were told it would take 3-4 months to build the app for $60,900. (sigh)

Halfway through this process, our freelance development team told us a new coding framework had been released. The app needed to be rebuilt from scratch. Altogether it took 11 months for our first app to be built. Needless to say, it was stressful. 

It annoyed us, but it got us thinking. Building an app isn’t financially possible for most people. 

The cost and time commitment means only the wealthiest individuals have the luxury of mobile app development.

It looked like the world needed an automated app-building service. A service that would take away the high costs associated with mobile app building. A service that would support and grow the passion economy.

This was how was born.

We realized that by automating the app-building process for coaches, trainers and creators we can impact more lives with our services. This approach also gave people who previously couldn’t afford to develop an app the resources to make one.  

This epiphany shifted the company’s focus towards selling our platform as a means for running your Passion business. We turned our service into a product anyone could use. 

By making app creation available to everyone, we’ve leveled the playing field for budding entrepreneurs, experts, creators, and teachers.

Now it’s your turn

You didn’t end up on this page because Google randomly brought you here. You’re looking for information on the passion economy. Probably because you have a passion and you’re wondering if you could actually make a living from it. 

Are we right? 

The answer is yes. It takes courage and determination. But the passion economy is a growing place filled with creators just like you. And we’re here to help every step of the way. 

When you’re ready to break free from what you know… we’ll be here.

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Customer Reviews

Over 5000 Creators have worked with Passion to scale their businesses. Read the reviews here

May 2021
This is the answer for you!

So far navigating the program online and through the app is straight forward, not overwhelming and totally exciting! Really looking forward to continuing on this journey!!

May 2021
May 2021
Monique Spence
I never thought I could do this on my own!

I am loving the experience of identifying my dream client, and building my dream app! This is everything I was looking for to scale my business! I never thought I could do this on my own! I love it!

May 2021
May 2021
Siteline Productions
AWESOME...Don't hesitate... go for it! is a platform that will make a positive difference to your business whether you are an experienced business owner or totally new to online business. I have learnt so much! Passion is easy to use, the staff and Dan are supporter, knowledgeable, and guide you step by step .. Expert Unleashed and Expert Freedom are something special.. you will not believe what you achieve in 30 days! The community that has created keep you on track are truly supportive. has opened up a whole new area of business for me that would not have been possible a year ago.

May 2021
May 2021
Kali Nyx
Changed my business.

Honestly, the Expert Unleashed Challenge training alone is worth the price of the package👌! The private Facebook community is amazing as well, you can really see that it works once you scroll through and see a few people's journeys, and everyone there is so supportive, cheering each other on and giving detailed advice, it's brilliant for accountability and encouragement. The app-builder interface itself is really easy to use, I've not launched to the stores yet so I can't speak to that process yet, but I'm excited to get to it when my first product is ready!

May 2021
May 2021
Kahu Oni
What I Needed

So far I am having a great time learning and fine tuning my craft. Being part of the Passion Fighters has helped me to channel my vision into reality. I would have never been able to do this like how I am doing this now. This was definitely the next piece of the puzzle and I'm rocking it.

May 2021
May 2021
Clint Heinze
Fabulous and quick program

Honestly, the Expert Unleashed Challenge training alone has been worth it! The PassionFighters Facebook community has also been amazing: you can really see that it is changing people's lives as you scroll through and see a few people's journeys. Everyone there is cheering each other on and giving detailed advice, and is great for accountability and encouragement. The app-builder interface is really easy to use (similar to a build your own website platform like Wix or Squarespace). I haven't launched yet, so I can't speak to the process yet, but I'm excited to get it rolling and help my community!

May 2021
May 2021
Robyne Sarah Corcoran
PASSION magnified my impact

PASSION magnified and broadened my impact, providing the platform and guiding me to create the structure that was in my heart to offer clients who were searching for emotional freedom through my new LOVE WINS app! Thank you Dan, Georgie and team!

May 2021
May 2021
I was a bit of a sceptic when i started this.

This program is amazing! It is worth every penny. Not only do you get a pretty amazing app platform - they guide you through every step of making a successful, scalable business - I MEAN EVERY STEP! I just launched and have filled 8/10 ten spots in my expensive 6 week program. AND... I still feel like this is just the tip of the iceberg.

May 2021
May 2021
Mikael van Soest
This is a well established app creating platform.

They really take you by the hand and teach you.

May 2021
May 2021
Marlene Cruz
Highly Recommend Passion. I couldn't be happier.

I have been working with for a year. I couldn't be happier. They are professional, they deliver, and it took me only 30 days to go from a concept, to having an app and full coaching program. They have helped me set up for success. Their process is simple and easy to follow. I highly recommend them.

May 2021
May 2021
Aidan O'Neil
Great step by step app building program with world class support

If you have your own business and want to go online, this is a great opportunity to do it in a very short time. Even if you are working crazy hours and think you have no time to spare. Even if you have no experience in using social media and you always thought it’s too late or you’re too old to start now. The step by step process leads you through every aspect needed to build your own app and take your business online. No preparation needed, you just follow and trust the awesome process! This program will bring you closer to your dream of living a lifestyle of freedom and helping many other people at the same time. I haven’t launched my app yet but will do soon. Currently I am half way through the course and have learnt a ton of new things. I can’t wait to continue and launch my own app soon. Thank you so much for the great opportunity and your world class support!

May 2021
May 2021
Nicole P
From idea to reality has helped me turn an idea into a reality... and held my hand along the way. I was full of doubts, overwhelmed, unstructured, and didn‘t know where to start. Now I know where I‘m going, I have support when doubt creeps in and super excited about what I can bring to the world! The journey has been amazing.

May 2021
May 2021
Dharamjot Khalsa
It is easy to use and well supported.

Building a course has been something I was struggling with for awhile but makes it so step by step building your confidence all the way.

May 2021
May 2021
Brandon Aubin
Highly Recommend

Efficient and service of great quality.

May 2021
May 2021
Allie Cooper
Absolutely recommend 10/10

I’ve been a PassionFighter for over a year and I can’t imagine running my business without it. Easy to use platform, great support team, and supportive community - 10/10 recommend!

May 2021
May 2021
Rose Henry
Best program out there.

Highly recommended

May 2021
Mar 2021
Filipe Baumeister
Awesome learnings!

Great group and community and huge integrity!! Would recommend them to anyone!!

Mar 2021
Mar 2021
Patrik Paustian
One of the best decisions I made

Great way of building a business on autopilot !! Great structure, Dan knows what we need and his strategies simply work!

Mar 2021
Mar 2021
Ana Rita Valente
I arrived at struggling with money

I arrived at Passion.iostruggling with money, and with a lack of capacity to believe in my dreams. I did courses before and I was even running courses in sites but with 0 success. Passion did give me the tools, and the community to achieve what I dream. I made 17 days (I did run the challenge in less time) 2500 euros with 5 clients and better I believe in impossible now and I want more... Thank You

Mar 2021
Feb 2021
Julie Li
Amazing experience!

I've learned so much from and I feel that I'm stretched in every area of my life while I'm trying to produce this app. It's not easy, but I'm determined to do my best.

Feb 2021
Jan 2021
Jacqui Sechiari
Brilliant course! Just do it.

If you've always wanted to produce your own online product but have NO CLUE where to start, just do this. The community is great, Dan's enthusiasm just makes you want to go for it, and you will not regret it. Do it now!

Jan 2021
Jan 2021
Ladan Mofakham
Amazing program!

Before I started, the whole process of creating an app on my own seemed impossible. Just having taken every single step of this journey by Dan, I now have my first 9 clients working with through my web app who are super happy.

Jan 2021
Dec 2020
Loving my experience!

Dan's course is the perfect amount of fast pace and careful instruction to keep me motivated and not overwhelmed. As a tech toddler, this is so helpful in overcoming my biggest challenges with getting a course launched. Bravo!!

Dec 2020
Dec 2020
Javi Marin
This is a fantastic program.

I have learned so much. It is very well structured into small-size lessons with actionable missions that will take you from not knowing anything to building your own app and launching your own program. It has been an amazing journey. The only thing is that despite the Facebook group and community because there are so many people doing the process at different stages there is not a deep connection with anyone in particular. So you basically go through the process on your own. However, you get inspiration from others that are ahead of you by seeing their success and you can become the inspiration for others who are starting. I highly recommend it to anyone who wants to get started in launching their own fitness program out to the world.

Dec 2020
Dec 2020
Marlene Cruz
The team at Passion has been amazing.

I love their knowledge, support, genuine care and most of all the knowledge I have acquired through their coaching. It is a great platform and team to count on and learn from. Thank you, very greatful. I recommend it.

Dec 2020
Dec 2020
Yira Vermenton
Amazing Support

Amazing guidance. Clarity all the way. Step by step process. Promised delivered. Expectations exceeded.

Dec 2020
Nov 2020
Michael Kalu

I see platform as an community not a program with genuine people that actually want to help you. The process seems daunting at first but the step by step guidance that put everything into perspective and Keeps It Short and Simple (K.I.S.S).

Nov 2020
Nov 2020
This program is a real life changer

I have done things I did not know I was capable of doing. The process is lined up so clearly, step for step. if you just push through, this will change your life. Of course you still have to do the work, but the support and step for step guidance is just incredible and takes away your overwhelm and fear.

Nov 2020
Oct 2020
Marketing + App Builder

This is the best marketing traning and easy app builder This is the best business, marketing training to create your online business with the use of the App. I never ever thought that i would have an app for what i do. and now i do! Supportive community. Something very difficult made very easy to understand and follow through. Great accountability to make sure you are successful. Amazing team with Dan and others. Great customer support. Heart-centered, beautiful energy to be around. Positive and uplifting environment. So grateful for this experience, it changed my life.

Oct 2020
Oct 2020
Jagir Singh
Simply Amazing!!!

The bonus training is worth its weight in gold. One of my favourite quote is: Simplicity is Genius. Dan from has an amazing ability to simplify the complicated, 100% practices what he preaches which I guess makes him a genius. Amazing value for money and the bonus value just keeps on coming. Thank you for your hard work and making it easy to execute what is normally complicated.

Oct 2020
Sep 2020
Andi Dee
Highly recommend!

Honestly this has and still continues to be a great experience. Everything about this product is true. Anyone can do it, and with the right amount of dedication, sass and commitment we can all have a successful online business. I highly recommend.

Sep 2020
Sep 2020
Tiffany Walkerson has completely changed my business and life!

I absolutely love this platform! Each step is broken down into understandable actions! If I tried to put all these steps into action without - it would cost thousands in outsourcing or an unrealistic amount of my time to figure out how to put them all together! streamlines the process! I love it!

Sep 2020
Sep 2020
Keith Kern
Excellent product.

Step-by-step curriculum to build your own app and market it. Incredible guidance, passionate community, and packed full of value.

Sep 2020
Jul 2020
Kiki Rokx
I really love it.

This is exactly what I needed to get closer day by day to my big dream. I really love it!!!

Jul 2020
Apr 2020
Laura Newbury
The best decision I have ever made :) has given me the platform, skills and confidence to pursue my dream of running an online fitness business and help so many more people. The whole process has been easy to follow with step by step guidance and I have had fantastic support when I needed it. I would highly recommend anyone wanting to take their business on line, doesn't know where to start to join Passion. I have grown as a person and have a greater belief in what is possible with my business and future, it's so exciting!!

Apr 2020