Updated 28th October, 2025

TL;DR

Passion's Launch plan starts at $99 per month, Scale at $239, Expand at $599, and Plus as custom, with annual billing lowering the effective monthly rate. Your total cost includes the subscription, a 3.9% PassionPayments web fee per sale, Apple or Google in-app purchase fees of 15–30%, and developer accounts costing $99 per year for Apple and a one-time $25 for Google. Choose a plan based on your stage: Launch for first apps, Scale for branding and automations, Expand for unlimited scale with App Store listing support, and Plus for done-for-you builds. New subscribers can buy with a 30-day money-back guarantee.

If you want a real branded mobile app without hiring developers, pricing clarity matters. This guide breaks down Passion plans, fees, and the true total cost so you can choose the tier that fits your goals.

Why does Passion pricing matter for your creator business?

When content, community, and payments live in separate tools, engagement drops and renewals suffer. A branded iOS, Android, and web app lets you deliver lessons, run community, send push notifications, and charge subscriptions in one place.

The trade-off shows up in dollars and days. Plan gates affect when you upgrade. Payment path choices affect your margin per sale. Training speeds up launch. Passion combines a no‑code builder with templates, community, push, and payments, plus training programs like the 30‑day Expert Unleashed Challenge on App Secrets. For product updates, see The New Passion Has Arrived.

What do Passion pricing plans include?

Below is a plain‑English view of each tier. Pricing reflects 2025 analyses and official pages. Confirm current pricing at checkout.

What is the Launch plan?

Price guide: $119 monthly, or $99 per month on annual billing in the pricing overview.

What you get

Limits to note

  • Passion branding visible.
  • App Store submission support is DIY at this level in several third‑party comparisons.

Best for

  • First‑time app creators validating a paid program or small community without hiring developers.

What is the Scale plan?

Price guide: $299 monthly, or $239 on annual billing.

What you get beyond Launch

  • Remove Passion branding for a stronger white‑label feel.
  • Advanced communities, group chat, and richer moderation.
  • Advanced drip content and automations with Zapier workflows for onboarding and marketing.
  • Team access and generally higher limits than Launch. Exact numeric caps vary by offer.

Best for

  • Growing creators who want stronger branding, automations, and community features without moving to an unlimited tier.

What is the Expand plan?

Price guide: $699 monthly, or $599 on annual billing in 2025.

What you get beyond Scale

  • Often positioned as unlimited subscribers, videos, communities, and push notifications.
  • App Store listing support for Apple App Store and Google Play.
  • External checkout support with 0% Passion platform fee. Your payment gateway fees still apply.
  • Apple Pay and Google Pay support noted in plan explainers.

Best for: Premium publishers and large communities with frequent push campaigns, large libraries, and a need for listing support.

What is the Plus plan?

Price guide: custom, done‑for‑you build and launch. See Passion Plus for scope.

What you get beyond Expand

White‑glove setup, App Store submission handled with you, content migration, success manager, and coaching depending on scope.

Best for: Established brands that want speed with minimal founder time and have clear ROI targets.

What is Passion’s total cost of ownership (TCO)?

Plan price is step one. Budget for these items in month one.

Subscription fees

Launch is $99 on annual, $119 on monthly. Scale $239 annual, $299 monthly. Expand $599 annual, $699 monthly. Plus is custom. Annual billing saves hundreds per year.

Payment processing paths

The payment collection guide explains PassionPayments web checkout at a 3.9% platform fee with Stripe, in‑app purchases on iOS or Android at 15–30% depending on program and thresholds, and external checkouts on compatible tiers with a 0% Passion platform fee.

Developer program fees for app stores

Apple Developer Program about $99 per year. Google Play Developer $25 one time. Paid directly to Apple and Google.

Other potential costs

Creative assets for App Store listings, any upgraded storage needs, and optional integrations or automation tools via Zapier.

Tip to protect margin:

  • Put core subscriptions and bundles through web checkout when possible.
  • Offer IAP for convenience on mobile upsells or entry tiers.
  • Use external checkouts on compatible tiers if you need maximum flexibility.

What do Passion plans offer: a comparison table?

Below is a quick scan. Verify plan details and limits at purchase.

Plan Price guide Highlights Best for
Launch $119 monthly, or about $97–$99 on annual Branded iOS, Android, web. Core courses. Basic communities and push. Passion branding visible. DIY App Store listing. Entry quotas often cited at 100 subscribers, 100 videos, 1,000 push per month. First app, small paid programs, testing a paid community.
Scale $299 monthly, or $239 on annual Remove Passion branding. Advanced communities. Drip and automations. Zapier workflows. Team access. Growing creators needing branding control and automations.
Expand $699 monthly, or $599 on annual Often positioned as unlimited users, videos, communities, and push. App Store listing support. External checkout with 0% Passion platform fee. Premium publishers and large communities scaling reach.
Plus Custom Done-for-you build, submission, migration, success manager, analytics and coaching per scope. Established brands seeking white-glove speed.

Is Passion worth the investment? How to calculate your ROI

A simple model

  • If you sell a $29 monthly plan via web checkout, expect a 3.9% platform fee to Passion plus Stripe. On IAP, Apple or Google may retain 15% under small business programs and up to 30% otherwise. Choose based on margin and where buyers convert.
  • At $29 per month, 100 active members via web checkout equals about $2,900 gross. After a 3.9% platform fee you keep about $2,787 before Stripe. On 15% IAP you keep about $2,465. The difference can fund most of a Launch subscription.

Real‑world examples

  • A Passion case spotlights Nikki Bianco, who reported $291,462 in one month with a coaching app. These are individual results, not guarantees. See the creator stories in case studies.
  • For additional context, Sumit Sao reviews three Passion app examples and success stories in this YouTube breakdown.

When the value outweighs cost

  • You plan ongoing programs, challenges, or memberships and need push and in‑app community to lift completion and renewals. Our guide to subscriptions in online coaching outlines how recurring models compound value.
  • You prefer to consolidate a stack of tools into one mobile‑first workflow with data and payments in one place.

How do you choose the right Passion plan for your business?

Scaling solopreneurs

Start on Launch if you expect a few hundred users and a focused library. Upgrade to Scale when you need branding removal and deeper automations.

Premium content publishers

Choose Expand if you run frequent pushes, manage large libraries, and want App Store listing support plus external checkout flexibility.

Niche community builders

Scale fits richer communities with advanced chat and moderation. Expand adds the headroom for unlimited communities and broadcasts.

Fitness and wellness entrepreneurs

Launch gets you live quickly for challenges and accountability loops. Expand becomes attractive when you need unlimited push, larger audience limits, and listing support. For ideas, explore 8 app ideas you can launch.

What are Passion alternatives and when should you consider them?

Kajabi or Thinkific

These are strong web-first all-in-one platforms with built-in sites, email, and funnels. However, they lack the native mobile experience and push notification capabilities that Passion delivers out of the box.

Uscreen

Designed for video streaming and OTT delivery, Uscreen works well for long-form video brands but doesn’t offer the same level of interactivity, automation, or community engagement that Passion provides.

Teachable or WordPress plus LMS plugins

Suitable for low-cost testing but limited in design control, app branding, and mobile engagement tools. Passion offers a more scalable path once you’re ready to grow beyond a basic course setup.

If mobile engagement, push notifications, and an owned branded app storefront are central to your business, Passion stands out as the most complete solution. Its pricing becomes even more cost-effective as renewals and retention grow, offering creators long-term control, scalability, and a premium student experience.

What are real user reviews of Passion?

Don't just take it from us! See what others have to say about using Passion.

Customer reviews

"Drag and drop and hey presto it's done!!" Priscilla S. on G2
"They lay it out clearly and are available for support." Michele D. P. on G2
"Simple and efficient. So far the experience has been very positive." M.J.McCullock on Trustpilot

The 30-day money-back guarantee reduces entry risk and gives you time to see real progress. Choose your plan and start building your branded app today.

FAQs

What does Passion cost in 2025?

Launch is $99 on annual or $119 monthly. Scale about $239 annual or $299 monthly. Expand about $599 annual or $699 monthly. Plus is custom.

Are there transaction fees?

Web checkout via PassionPayments adds a 3.9% platform fee per sale plus Stripe. In‑app purchases pay Apple or Google 15–30%. Expand supports external checkouts with a 0% Passion platform fee.

What about Apple and Google developer fees?

Apple Developer Program is about $99 per year. Google Play Developer is a $25 one‑time fee. Paid directly to Apple and Google.

Do lower tiers include App Store submission support?

Listing support shows up at higher tiers in 2025 comparisons. On lower tiers, you handle submission with guides and resources.

Is there a free trial or guarantee?

Offers vary by promotion. A 30‑day money‑back guarantee is widely available for first‑time subscribers. Verify eligibility at signup in the refund policy.

What limits should I expect on entry plans?

Many sources cite about 100 subscribers, 100 videos, and 1,000 push notifications per month on entry offers. Check current quotas at purchase.

How quickly can I launch?

Many creators ship a web app in weeks and then submit to Apple and Google. Allow extra time for app store reviews and potential resubmissions. See Apple’s App Store Review Guidelines.

Terminology box

  • Native mobile app: An iOS and Android app under your brand listed in the app stores.
  • No‑code: Build features and screens without writing code.
  • LMS: Learning features such as lessons, drip, quizzes, and tracking.
  • Push notifications: Mobile messages that bring users back into your app.
  • In‑app purchases (IAP): Payments handled by Apple or Google inside your app.
  • TCO: Total cost including subscription, payment fees, and developer accounts.
  • Community features: In‑app groups, channels, DMs, moderation, and profiles.